Affinity Finance International
What is it?
Affinity Finance International is an analytical publication produced by Finaccord, originally launched in September 2003 and issued each quarter from autumn 2005 onwards, focusing on key developments and innovations in affinity, partnership and worksite marketing in retail financial services in Europe. Each issue contains a combination of interviews, analysis and news focusing on affinity, partnership and worksite marketing schemes with coverage of both local, tactical initiatives and high level, strategic moves.
The only publication dedicated exclusively to affinity, partnership and worksite marketing in Europe, Affinity Finance International is based on an on-going program of primary research into the subject. On a regular basis, we carry out interviews with leading executives involved in affinity, partnership and worksite marketing schemes, including those with both financial services institutions and the organisations with which they partner.
What does it cover?
Among the key issues evaluated on a quarterly basis are:
- the extent to which partnerships with not-for-profit partners, such as charities, professional associations, sports clubs and trade unions, can migrate from affinity cards to other areas of retail financial services, such as general insurance;
- the growth potential for employee-focused worksite marketing schemes, embracing flexible and voluntary benefits, across the full retail financial services spectrum in the UK and Europe;
- the degree to which the brands of other types of commercial partner, such as automotive manufacturers, media entities, retailers, telecoms firms, travel companies and utilities (electricity, gas, water) are being leveraged in the financial services domain;
- partnerships forged between financial services institutions for strategic or tactical reasons including the latest bancassurance initiatives and "white labelling" arrangements;
- factors that determine success or failure in affinity, partnership and worksite marketing of retail financial services including partner choice, branding issues, marketing capabilities and long-term sustainability of partnering ventures.
What research has it published so far?
Since its launch in September 2003, Affinity Finance International has published over 150 research articles covering topics in affinity, partnership and worksite marketing of financial services in Europe as well as tracking the latest news on a monthly basis. These range from articles describing the environment for affinity and co-branded payment cards in different European countries to profiles of leading protagonists in affinity finance and summaries of primary research undertaken by Finaccord on various aspects of the market. For a full listing of research articles published which collectively constitute the electronic archive that can be accessed on-line by subscribers, please click on the link below:
ARCHIVE
Why is it important?
In an increasingly mature retail financial services market in which most organisations have now conquered the challenge presented by e-commerce, initiatives in affinity, partnership and worksite marketing represent some of the best opportunities for business growth in both domestic and international markets. As such, Affinity Finance International delivers mission-critical insights and seminal opinions allowing you to identify viable opportunities, learn from best demonstrated practice and influence your own organisation's partnering strategy accordingly.
For whom is it important?
Affinity Finance International constitutes a valuable resource for a range of participants in the retail financial services market including: banks, insurance companies (life and non-life), investment managers, card issuers, insurance brokers, employee benefits consultants, management consultants, financial technology firms and other companies with an interest in the development of affinity, partnership and worksite marketing in retail financial services in Europe. Its wide coverage of payment card, lending, life insurance, investment and general insurance distribution issues will help your organisation to appreciate the bigger picture in affinity, partnership and worksite marketing schemes.
Will it only cover Europe?
The primary geographical focus of Affinity Finance International is continental Europe and the UK. However, where apt (eg. the development of the worksite marketing distribution channel in the US), Affinity Finance International offers periodic analysis of important issues in other geographies.
What is the format?
Affinity Finance International is sent to you in paper copy format each quarter and is of an ideal size and length to be digested by busy financial services executives while travelling or between meetings. For an additional surcharge of 10% of the basic cost (inclusive of VAT) its content can also be accessed on-line in electronic format by those in possession of a valid username and password.
How much does it cost?
The standard rate for a single subscription for four hard copy issues is just £495.00 per annum. Additional subscribers working for the same organisation, regardless of the office or country in question, will qualify for a significant discount. Please contact Finaccord for further details.
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