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The European Affinity Finance ClubWhat is the European Affinity Finance Club? Every quarter, Finaccord will continue to research and publish top line information about key strategic developments in affinity and partnership marketing of financial services across Europe, segmented between affinity insurance news, bancassurance news and affinity banking news. This service differs from that provided by other research companies because its focus is genuinely pan-European, often translating news that only appears in languages other than English. In addition, it concentrates exclusively on affinity and partnership marketing strategy, with no need for users to filter out irrelevant or unrelated information. Furthermore, it is free of charge to use. Affinity and partnership marketing strategy is an important component of general distribution strategy for a majority of large banks and insurance companies serving consumers and small businesses in Europe as successful partnerships potentially allow them to access groups of customers that they cannot always reach by themselves. Moreover, it can also be a highly relevant topic for the partner entities themselves whether they are other financial institutions or organisations as diverse as automotive brands, charities, Internet or media firms, online aggregators and brokers, professional associations, retailers, sports clubs, telecoms entities, trade unions, travel companies and utilities firms. If you are interested in joining the European Affinity Finance Club, please simply contact us by telephone or send an e-mail to Finaccord using the address, letting us know your e-mail address to which we will send the log-on details which will change every quarter as the latest affinity and partnership marketing news is published.
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