Affinity Finance International
AFFINITY AND PARTNERSHIP MARKETING ARTICLES - PAN-EUROPEAN
European travel insurance: diverse outlooks
First hand views from leading protagonists in eight European countries
Finance and protection for the mobile consumer: new perspectives
Research into finance, warranties and insurance for mobile devices in Europe
Home crisis cover: an affinity product of the future?
ACE outlines the prospects for a new insurance concept imported from the US
Computer laptop insurance: risks and rewards
Two respondents from the Allianz Group explain future directions in this niche market
Multi-partner loyalty schemes: an option for financial services firms
An article based on interviews with HappyDigits, ipoints, Maximiles and PAYBACK
Mobile maneuvering: the outlook for telecoms affinities in Europe
A review of partnership opportunities for financial services in the telecoms sector
Teachers' affinity groups: a matter of education?
Four bodies representing teachers explain their approach to affinity marketing
Identity theft insurance: set for exponential growth?
Views from Chubb Insurance and CPP Group with respect to the outlook for this market
Football finance: UK clubs go to the top of the league?
Ajax, Nantes, Real Madrid and Valencia provide the continental European perspective
Road assistance firms: drivers of affinity finance?
Insights from Germany's ADAC, Portugal's ACP and the UK's RAC
Contrasting views: macro trends in European new and used car finance
Four leading market participants disclose their current thoughts on the market
Extended warranties in Europe: future challenges
Real Garant explains the complexities of this niche market
Branded motor insurance: driving customer loyalty?
BMW and UKI Partnerships provide manufacturer and insurer perspectives on this issue
Mobile telephone insurance: problems and prospects
What is the impact for insurers of the increasing functionality of mobile phones?
European retailer finance: 12 months reviewed
A month-by-month analysis of retailer initiatives in financial services across Europe
Airline co-branded credit cards: new routes to success
Iberia, Ryanair and Swiss explain the direction of their co-branding programs
Winning co-branded cards: strategies for success
Profiles of the three winning cards at MasterCard's 2004 co-branding conference
Private label conversions: options for retailers
John Lewis Partnership outlines why it chose an opt-in store card conversion program
Professional associations: partnerships in practice
Five major European associations provide their perspective on affinity marketing
Affinity and co-branded cards in Europe: new launches reviewed
MasterCard's VP of Co-Branding in Europe helps us to evaluate the market
Trade unions: balancing politics with pragmatism
Results from Finaccord's research covering 175 trade unions in 10 countries
Professional associations: growing interest in affinity member benefits
Results from Finaccord's research covering 440 associations in 10 countries
Automotive financial services in Europe: survival of the fittest
A review of Finaccord's primary research into the market across 8 European countries
Ethical finance in Europe: spurred by changing attitudes
An evaluation of growing consumer interest in ethical financial services
Post office financial services in Europe: realising its potential?
Including input from the CEO of Bank of Ireland's joint venture with the UK Post Office
European utilities: approaches to affinity finance
How are consumer utility firms in Europe seeking to diversify into financial services?
United we stand: European trade unions in affinity financial services
Eight major trade unions in Europe discuss their involvement in financial services
Product enhancement schemes: an awakening giant
Views on European opportunities from Cassidy Davis, Domestic & General and Willis
New patterns in consumer travel: implications for financial services
Partnership opportunities with low-cost airlines and on-line travel portals?
Travel insurance in Europe: a consumer revolution
A summary of key findings from Finaccord's first-ever study into this market
Assistance in Europe: adapting to changing needs
Three leading assistance groups share their vision of the future of European assistance
Financial services: a strategic imperative for European retailers?
Key findings from research into the activities of 80 of Europe's top retailer groups
European football clubs: a new season for financial services?
A review of the affinity financial services activities of 90 of Europe's top football clubs
Formal joint ventures - till death us do part?
Thoughts from the MD of Prudential Financial's International Capital Group
Central / Eastern Europe: automotive financial services
A summary of key findings from Finaccord's research covering eight countries
A green light for development: automotive and consumer finance
Cetelem, GE Capital Bank and GMAC provide their views
Affinity and co-branded payment cards: a core marketing strategy for issuers
Bank Austria and Visa outline why co-branding has been embraced by many banks
Opportunities for development: affinity and partnership marketing in non-life insurance
Marsh provides a country-by-country guide to affinity marketing prospects in the region
Central and Eastern European assistance markets: heading in new directions
Europ Assistance, Mondial Assistance and IAG share their thoughts
Expatriate financial needs: creative solutions for a diverse market
Five major protagonists in expatriate banking and healthcare share their thoughts
Expatriate evolution: good news for healthcare and assistance firms
Four market participants outline strategies for targeting this fast-growing sector
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