Affinity Finance International
BEST PRACTICE PROFILES - A TO F
3 sixty group: targeting affluent affinity customers
A profile of a unique firm targeting professional associations in the UK
Ældre Sagen / Aînés Ruraux: grey market affinities
Interviews with entities in Denmark and France representing the over-50 age group
Age Concern: face-to-face finance for older customers
The commercial arm of the UK charity outlines how it has acquired 800,000 customers
Age d'Or Services: assistance for older consumers
The Marketing Director of CNP's subsidiary talks about this growth market
AIB: adding flavour to SME banking with Sage link
Ireland's AIB explains the rationale for linking up with Sage, the business software firm
Alliance & Leicester: forging commercial affinities
A profile of the affinity operations of the commercial banking arm of the UK bank
Aon Affinity: rolling out best practice in 30 countries
Based on an interview with the Chairman of Aon Affinity's Global Practice Group
April Group: redefining partnership marketing
A profile of France's "insurance architect", a notable innovator in affinity marketing
ASN Bank: ethical partnerships drive progress
The ethical banking subsidiary of SNS REAAL outlines its approach to partnerships
ASSTEL / eBay: Internet insurance in Germany
The affinity marketing unit within Gothaer outlines the rationale for its tie with eBay
Assurant Solutions: focused on individuality
A profile of the provider of specialised insurance and related services
Autoclub Repsol: a revolution in Spanish motoring
How has Repsol YPF's automotive club has become Spain's largest in less than two years?
Banca Intesa / eBay: helping SMEs to thrive on-line
One of Italy's largest banks explains how it is working with the leading on-line marketplace
Bankinter: developing upwardly mobile affinities
The Spanish bank sets out the thinking behind its links with Nokia and Vodafone
Banque Accord: pursuing international opportunities
The French retailer bank provides some insight into its future aspirations
Banque Sofinco: developing international expertise
The international expansion strategy of another consumer finance specialist outlined
BBVA: innovating through partnership creation
An investigation into BBVA's prolific creation of strategic partnerships during 2005
BCC / FPB: seeking to add value for member firms
Two major commercial affinity groups in the UK describe their approach to member benefits
BDK: combating the status quo in German car finance
A profile of ALD Autoleasing's joint venture with the German association of car dealers
BDML Group: in the vanguard of branded insurance
A profile of the affinity insurance specialist growing revenues at 81.9% per year
Benefits Alliance: building strength in numbers
A profile of the largest multi-employer voluntary benefits group in Europe
BHW: building durable distribution partnerships
A profile of the strategic alliances used by Germany's second largest building society
Bipielle Group: placing a bet on Sisal network
Italian bank devises innovative partnership for nationwide distribution system
BMA Services: financial prescriptions for doctors
Wesleyan's Head of Partnerships outlines the group's professional affinity strategy
BMW and Volkswagen tackle Germany's retail banks
Two leading automotive brands take on the banking incumbents in Germany
Bradford & Bingley: the bank that became a broker
The first European bank to adopt 'open architecture' across its full product range
Caja Madrid / MTV España: focused on youth market
Insights into a high profile co-branded card launched with a media partner
Cardif: a pioneer in personal protection worldwide
A profile of the specialised insurance subsidiary within BNP Paribas Assurance
Cattolica: negotiating the bancassurance maze
A summary of the outlook for bank distribution and 'brandassurance' in Italy
Centrica: setting the pace for utility companies?
The Marketing Director of AA Financial Services outlines Centrica's future direction
Cetelem: lending specialist conquers new markets
The French lending specialist celebrates its 50th birthday with new partnership activity
CIGNA - HSBC: making health bancassurance work
CIGNA explains the workings of the bancassurance partnership
CIMS: extending its proposition to new markets
The leader in membership marketing explains how it intends to continue growing
CNP: displaying a Gallic flair for distribution deals
An investigation into the partnership strategy of the French insurance giant
Cofinoga: prolific partnering spurs European growth
An investigation into Cofinoga's partnership-based approach to international growth
Combined Insurance: a face-to-face affinity focus
The accident and health specialist explains its formula for affinity and worksite marketing
Co-operative Financial Services: new affinity models
The UK financial services group explains how its approach to affinity finance is evolving
Countdown Card: international growth on the cards
In the wake of the MBO in 2003, the shopping discount card is growing strongly again
CPP Group: enhancing customer retention worldwide
CPP's Group Product and Marketing Director outlines the firm's future directions
CreditPlus Bank / Bertelsmann: media marketing
An article about the consumer credit specialist's deal with Germany's leading media club
Crédit Social des Fonctionnaires: partnerships pay
Partnership creation and worksite marketing are core to the French firm's strategy
Deutsche Postbank: profiting from partnerships
The German bank outlines how its strategy is helping it to outgrow the market
Direct Group: rapid progress from niche products
A profile of an insurance solutions provider achieving exponential revenue growth
Easymoney: easing its way into financial services
To what extent can the 'Easy' brand be applied to financial services?
eBay: precedents and potential for affinity finance
A review of the partnership potential with one of the world's leading Internet brands
Endsleigh: graduating into new affinity markets
The UK affinity broker comments on its changing approach to partnership marketing
ESG Direct: long-term strategies for direct marketing
A feature covering a direct marketing specialist in developing insurance markets
Ethias: diversifying distribution channels in Belgium
How a leading Belgian financial institution is transforming its business
febs: offering affinity insurance solutions in Europe
A profile of a firm with an innovative approach to affinity insurance in Europe
Federation of Small Businesses: SME affinities
The UK's FSB explains its approach to providing benefits to its 185,000 members
Fiditalia / I Granai: leveraging strength in numbers
A profile of Fiditalia's innovative co-branded card with a shopping centre in Rome
FirstAssist: re-defining the business of assistance
Profile of a 'new generation' provider of health and well-being solutions
Friends Provident / AEEU: friends for life?
Friends Provident comments on the progress of its relationship with the AEEU
|
