Affinity Finance International
BEST PRACTICE PROFILES - G TO L
The GM Card: an enduring automotive affinity card
With over 400,000 cards in issue, the GM Card is still going strong after ten years
Goldshore / peoplevalue: alternative approaches
Interviews with two innovative pioneers in the UK voluntary benefits market
Grass Roots: flourishing in employee motivation
A profile of the fast-growing employee motivation and benefits provider
Heath Lambert: marketing through medical charities
The affinity broker explains the rationale for selling insurance through medical charities
Help the Aged: financial services to defeat ageism
One of the leading UK charities focused on the elderly gets serious about finance
Homeserve: excellence in insured repair solutions
How the support services subsidiary of a water company became a FT-SE 250 member
IHI: riding the crest of the expatriate wave
International Health Insurance benefits from rapid growth in the expatriate community
IKEA: building a pan-European financial presence
A review of the financial services activities of Europe's best-known non-food retailer
Insurancewide.com: a driver of Internet affinities
A profile of a leader in the UK's growing market for web-based comparison services
International Golf Fee Card: targeting global growth
The company behind the golf-themed card explains its plans for international growth
IntesaBridge: helping students to mind the gap
One of Italy's leading banks explains the rationale for its student bridging loan service
Junction: partnership marketing at the crossroads
A profile of the rapidly-growing affinity specialist within Budget Insurance
JLT: affinity operations spur rapid advance
JLT explains how its affinity business is achieving 30% annual growth
Kwik-Fit Insurance: leveraging a trusted brand
The Managing Director of Kwik-Fit Insurance Services outlines the firm's direction
La Caixa: micro-credits marginalize sub-prime lenders
An investigation into the micro-credits program of Spain's largest savings bank
La Mondiale: partnering for pan-European growth
A profile of how France's largest life mutual is transforming its growth prospects
Liverpool Victoria: exploring new partnerships
The UK affinity group specialist branches out into corporate partnerships
Lloyds TSB: an Ideal approach to serving customers
The UK bank diversifies into provision of electricity, gas, Internet access and telephony
LO: broadening involvement in affinity marketing
Views from the Chief Executive of Sweden's confederation of blue collar unions
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