Affinity Finance International
BEST PRACTICE PROFILES - M TO R
Manchester United: reaching goals in global markets
United's Director of Financial Services outlines the football club's international ambitions
Mann Island Finance: pioneering the broker model
A profile of the UK's leading broker of point-of-sale vehicle finance
Marsh Affinity: extending a pan-European footprint
A profile of the increasingly co-ordinated approach of Marsh's Affinity Division
Motability: aiming for 500,000 customers by 2007
Europe's largest fleet insurance scheme is looking to provide more to its customers
MLP: gradually graduating overseas
Despite a tough year in 2002, MLP's unique strategy continues to underpin strong growth
Morgan Stanley - buy and fly!: re-invigorating loyalty
Morgan Stanley's Credit Card Marketing Director talks about the card launch
NAAFI: targeting customers with military precision
Perspectives from the UK's specialist in serving military and defence personnel
National Savings & Investments: in search of new distribution partnerships
The UK government agency explains how it is pursuing its alliance strategy
OutRight: utilising experience across three channels
The Chief Executive of OutRight outlines his company's operating model
Postbank / Dr Otto Schmidt: targeting lawyers
Another media-oriented affinity deal in Germany, this time instigated by Deutsche Postbank
PAYBACK: lessons in loyalty from German pioneer
25m customers: how PAYBACK became Europe's largest multi-partner loyalty scheme
Prestbury Holdings: managing media affinities
The UK intermediary reports how it plans to expand into new types of media partnership
Proteq / Kruidvat: a healthy way to sell insurance
A background to the latest partnership initiatated by the Dutch affinity marketing specialist
Prudential: discovering gaps in health insurance
The UK insurer explains the rationale for its joint venture with Discovery Holdings
Prudential Flexible Benefit Solution: a market leader?
An update on the progress of Prudential's worksite marketing initiative since launch
Rubicon: driving the UK brandassurance revolution
The brandassurance specialist is seeking to take revenues to £100m by 2007-8
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