Affinity Finance International

BEST PRACTICE PROFILES - T TO Z

_{Tchibo: pioneering retailer finance in Germany
Germany's most trusted retailer discusses its move into financial services}

_{TecnoCredit: focused on professional affinity groups
Insight into the workings of the branded affinity marketing unit of Banco Sabadell Group}

_{Tesco Personal Finance: eyeing international growth
An update on the world's largest financial services firm oriented around a supermarket}

_{The Funding Corporation: expertise in affinity lending
Insights into the strategy of the UK's largest ever financial sector start-up}

_{The Halcyon Card: a new approach to loyalty cards
The CEO of The Halcyon Card explains the launch strategy of the new card}

_{UIA: focusing on not-for-profit affinity partners
A profile of a UK insurer sourcing 100% of its business from not-for-profit partners}

_{UKI Partnerships: Direct Line's Trojan horse strategy
An analysis of the fast-growing insurer specialising in partnership-based distribution}

_{UNISON: emphasizing affinity marketing ethics
The UK's largest trade union reveals its approach to choosing affinity partners}

_{Vhi Healthcare: strategies for countering competition
Ireland's leading medical insurer is using partnerships to defend its position}

_{Virgin Money: leveraging the brand to shake up finance
A profile of the burgeoning financial services business of Virgin Group}

_{Webinsurance partners: focus on Internet affinities
A profile of Winterthur's unit dedicated to growing Internet-based affinity marketing}

_{youatwork: Barclays throws hat into worksite ring
A profile of the UK's worksite pioneer, recently acquired from R&SA by Barclays}

_{ZAO Citibank / Miles & More: a Russian revolution?
ZAO Citibank reveals its new co-brand with Europe's largest frequent flyer program}

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