Affinity Finance International

ARTICLES - FRANCE

_{Assistance services in France: a €12 billion market?
An article about the Caisse d'Épargne's assistance alliance with a trio of mutual insurers}

_{Accident insurance in France: bancassurers cash in
Research into the French solution to selling individual accident insurance}

_{Distribution channels in France: the feeling’s mutual
An investigation into the current affinity strategies of France’s insurance mutuals}

_{Co-branded cards in France: new directions
Cofidis explains why the French market is different and how it is expected to change}

_{Affinity insurance in France: alternative approaches
GEMA, Gras Savoye and Groupama outline developments in the French market}

_{Worksite marketing: adapting the model to France
How French financial services companies are applying an Anglo-Saxon concept}

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