Affinity Finance International

ARTICLES - ITALY

_{Fresh approaches: accident and health insurance in Italy
ACE, Generali and RAS explain how new products are targeting a wider market}

_{Affinity and co-branded cards in Italy: selective growth
Affinity and co-branding strategies play their part although caution is required}

_{Affinity insurance in Italy: a distribution channel set for growth?
Findings from Finaccord's study into affinity and partnership marketing in Italy}

_{Retail lending in Italy: profitable partnerships
Initial findings from Finaccord's study into affinity and partnership marketing in Italy}

_{Italian bancassurance: the unending game of chess
Findings from Finaccord's study of partnership opportunities in Italian bancassurance}

_{Pension reform required: worksite marketing in Italy
Why worksite marketing of financial services has been slow to develop in Italy}

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