Affinity and Partnership Marketing in UK Accident and Health Insurance

Price £1,195

Table of Contents | Series Prospectus

Finaccord's report titled Affinity and Partnership Marketing in UK Accident and Health Insurance represents the most detailed research ever undertaken on this sector and is one of eight studies in a new series of publications. Drawing on the results of a survey of 2,565 organisations, the report analyses the penetration, operating models and provider share of relationships of affinity and partnership marketing schemes for private medical insurance, health / hospital cash plans, dental insurance and personal accident insurance.

These include banks, building societies, charities, friendly societies, Internet, media and telecoms entities, lifestyle organisations, professional associations, retailers, trade associations and trade unions. Moreover, the PartnerBASE database that accompanies the report provides the granular detail behind the analysis, detailing each of close to 450 affinity and partnership marketing initiatives traced by Finaccord in this sector.

You may be able to use this report and associated PartnerBASE database in one or more of the following ways:

- drill down into the detail lying behind affinity and partnership marketing schemes for accident and health insurance in the UK;

- gain access to research that chronicles the vast majority of affinity marketing opportunities in accident and health insurance;

- use the PartnerBASE database to identify trends by partner type, operating model and product provider;

- benchmark the competitive position of your own organisation in affinity and partnership marketing of accident and health insurance and spot opportunities for displacing rivals;

- plan your future affinity and partnership marketing strategy for accident and health insurance armed with the best market and competitor intelligence available on this subject.

Together, the report and PartnerBASE database will provide you with the definitive guide to current and potential affinity and partnership marketing opportunities in UK accident and health insurance. For further information about this report, please download the table of contents and series prospectus by clicking on the links above or, alternatively, e-mail info@finaccord.com.
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