Affinity and Partnership Marketing in UK Mortgages and Savings Accounts

Price £1,195

Table of Contents | Series Prospectus | Buy Report

Finaccord's report titled Affinity and Partnership Marketing in UK Mortgages and Savings Accounts represents the most detailed research ever undertaken on this sector and is one of eight studies in a new series of publications. Drawing on the results of a survey of 2,565 organisations, the report analyses the penetration, operating models and provider share of relationships of affinity and partnership marketing schemes for mortgages and savings accounts across a range of distributor categories.

These include charities, estate agents, football clubs, friendly societies, insurers, Internet, media and telecoms entities, online aggregators and brokers, on-line price comparison providers, professional associations, retailers and trade unions. Moreover, the PartnerBASE™ database that accompanies the report provides the granular detail behind the analysis, detailing each of the more than 300 affinity and partnership marketing initiatives traced by Finaccord in this sector.

You may be able to use this report and associated PartnerBASE™ database in one or more of the following ways:

- drill down into the detail lying behind affinity and partnership marketing schemes for mortgages and savings accounts in the UK;

- gain access to research that chronicles the vast majority of affinity marketing opportunities in mortgages and savings accounts;

- use the PartnerBASE™ database to identify trends by partner type, operating model and product provider;

- benchmark the competitive position of your own organisation in affinity and partnership marketing of mortgages and savings accounts and spot opportunities for displacing rivals;

- plan your future affinity and partnership marketing strategy for mortgages and savings accounts armed with the best market and competitor intelligence available on this subject.

Together, the report and PartnerBASE™ database will provide you with the definitive guide to current and potential affinity and partnership marketing opportunities in UK mortgages and savings accounts.

For further information about this research, please access the table of contents and series prospectus by clicking on the links at the top of this page, or e-mail .