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Affinity and Partnership Marketing in UK Payment Cards and Consumer Finance

Price £1,495

Table of Contents  | Series Prospectus | Buy Report

 

Finaccord's report titled Affinity and Partnership Marketing in UK Payment Cards and Consumer Finance represents the most detailed research ever undertaken on this sector and is one of seven studies in the latest series of publications. Drawing on the results of a survey of 2,650 organisations, the report analyses the penetration, operating models and provider share of relationships of affinity and partnership marketing schemes for credit cards, prepaid cards and consumer finance across a range of distributor categories.

These include: airlines; automotive manufacturers; charities; football and rugby clubs; internet, media and telecoms entities; online aggregators and brokers; professional associations; retailers; trade unions; and universities. Moreover, the PartnerBASE™ database that accompanies the report provides the granular detail behind the analysis, detailing each of close to 500 affinity and partnership marketing initiatives traced by Finaccord in these sectors.

In addition, the latest analysis identifies not only the providers of credit cards, prepaid cards and consumer finance with the most partnerships (overall, and within each category) but, for the first time and using a proprietary formula devised by Finaccord, also computes 'weighted provider shares of partnerships' in order to highlight the providers that are likely to hold the most valuable relationships given the characteristics of their partners.

In this report, credit cards are defined as payment cards with a revolving credit or deferred debit (charge) facility while prepaid cards are classified as payment cards with a reloading function; as such, they exclude gift cards that cannot be reloaded. Consumer finance is defined as including unsecured personal loans plus car finance and leasing contracts, retailer point-of-sale finance and secured loans other than first charge mortgages.

You may be able to use this report and associated PartnerBASE™ database in one or more of the following ways:

- drill down into the detail lying behind affinity and partnership marketing schemes for credit cards, prepaid cards and consumer finance;

- gain access to research that chronicles the vast majority of affinity and partnership marketing opportunities in these three areas;

- understand not only which providers have secured the most partnerships but which are likely to hold the most valuable deals for each of credit cards, prepaid cards and consumer finance;

- benchmark the competitive position of your own organisation in affinity and partnership marketing and spot opportunities for displacing rivals;

- plan your future affinity and partnership marketing strategy in credit cards, prepaid cards and consumer finance armed with the best market and competitor intelligence available on this subject.

Together, the report and PartnerBASE™ database will provide you with the definitive guide to current and potential affinity and partnership marketing opportunities in UK payment cards and consumer finance.

For further information about this research, please access the table of contents and series prospectus by clicking on the links at the top of this page, or e-mail 

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