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EUROPEAN REPORT:Affinity and Partnership Marketing Strategies in Credit Cards and Banking in EuropePrice £1,995 Finaccord's report entitled Affinity and Partnership Marketing Strategies in Credit Cards and Banking in Europe is a unique research publication dedicated to a broad investigation of affinity financial services in Europe with the focus on credit cards and banking services. It draws on the findings of around 100 interviews carried out over a 24-month period from September 2003 to August 2005 in order to assess the development of affinity and partnership marketing strategies in European credit cards and banking and to highlight examples of both banking institutions and partner organisations that embody best practice in this field. It covers credit cards and other consumer banking sectors in equal measure and represents the most comprehensive source of intelligence on this important topic. In an increasingly mature market for credit cards and retail banking in Europe, initiatives in affinity and partnership marketing represent some of the best opportunities for business growth in both domestic and international markets. Indeed, ultimately, affinity and partnership marketing strategy is a fundamental issue for all card issuers and banking institutions given its potential to deliver superior revenue growth. As such, Affinity and Partnership Marketing Strategies in Credit Cards and Banking in Europe delivers mission-critical insights allowing you to identify viable opportunities, learn from best demonstrated practice and to influence your own organisation's partnering strategy accordingly. Table of Contents | Report Prospectus |
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© 2007 Finaccord Ltd.
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