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ITALY REPORT:Affinity & Partnership Marketing in Credit Cards and Retail Lending in ItalyPrice: €2,745 (English version)
Finaccord's report entitled Affinity and Partnership Marketing in Credit Cards and Retail Lending in Italy represents the most detailed research ever undertaken on this fast-growing sector. Drawing on the results of a survey of over 900 respondents, the report analyses the penetration, operating models and partner market shares of affinity and partnership marketing schemes across a range of distributor categories. These include automotive manufacturers, casse di previdenza, charities, estate agents, insurers, professional associations, retailers, specialised lenders, sports organisations and trade unions. The PartnerBASE™ database that accompanies the report provides the granular detail behind the analysis, detailing each of the 620+ affinity and partnership marketing initiatives traced by Finaccord in this sector. Together, the report and database will provide you with the definitive guide to current and potential affinity and partnership marketing opportunities in credit cards and retail lending in Italy. For further information about this report, please download the table of contents and report prospectus by clicking on the following links or, alternatively, telephone +44 20 8435 7552 or e-mail info@finaccord.com. Table of Contents | Report Prospectus
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Finaccord, Belsize Business Centre,
258 Belsize Road, London, NW6 4BT
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© 2007 Finaccord Ltd.
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