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EUROPEAN REPORT:Affinity and Partnership Marketing Strategies in Insurance and Assistance in EuropePrice £1,995 Finaccord's report entitled Affinity and Partnership Marketing Strategies in Insurance and Assistance in Europe is a unique research publication dedicated to a broad investigation of affinity financial services in Europe with the focus on insurance and assistance services. It draws on the findings of around 100 interviews carried out over a 24-month period from September 2003 to August 2005 in order to assess the development of affinity and partnership marketing strategies in European insurance and assistance and to highlight examples of both insurance / assistance firms and partner organisations that embody best practice in this field. It covers the insurance and assistance sectors in equal measure and represents the most comprehensive source of intelligence on this important topic. In an increasingly mature market for insurance and assistance services in Europe, initiatives in affinity and partnership marketing represent some of the best opportunities for business growth in both domestic and international markets. Indeed, ultimately, affinity and partnership marketing strategy is a fundamental issue for all insurance and assistance entities given its potential to deliver superior revenue growth. As such, Affinity and Partnership Marketing Strategies in Insurance and Assistance in Europe delivers mission-critical insights allowing you to identify viable opportunities, learn from best demonstrated practice and to influence your own organisation's partnering strategy accordingly. Table of Contents | Report Prospectus |
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© 2007 Finaccord Ltd.
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