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ITALY REPORT:Affinity & Partnership Marketing in Personal General Insurance in ItalyPrice: €2,745 (English version)
Finaccord's report entitled Affinity and Partnership Marketing in Personal General Insurance in Italy represents the most detailed research ever undertaken on this sector. Drawing on the results of a survey of over 900 respondents, the report analyses the penetration, operating models and partner market shares of affinity and partnership marketing schemes across a range of distributor categories. These include automotive dealers, automotive manufacturers, banks, casse di previdenza, charities, estate agents, financial networks, professional associations, retailers, specialised lenders, sports organisations, trade unions and utilities companies. In addition to coverage of motor insurance, household insurance and health insurance, the research also extends to partnerships for marketing accident insurance, general liability insurance and travel insurance / assistance. The PartnerBASE™ database that accompanies the report provides the granular detail behind the analysis, detailing each of the 840+ affinity and partnership marketing initiatives traced by Finaccord in this sector. Together, the report and database will provide you with the definitive guide to current and potential affinity and partnership marketing opportunities in personal general insurance in Italy. For further information about this report, please download the table of contents and report prospectus by clicking on the following links or, alternatively, telephone +44 20 8435 7552 or e-mail info@finaccord.com. Table of Contents | Report Prospectus
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© 2007 Finaccord Ltd.
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