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Bancassurance in Europe: Product and Partnership Strategies of the Region's Top 150 Retail Banking Groups

Price £2,995

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Bancassurance in Europe: Product and Partnership Strategies of the Region's Top 150 Retail Banking Groups is a report and PartnerBASE™ dataset that provides a detailed overview of the bancassurance strategies of 150 of the leading consumer banking groups in Europe. In total, the research investigates 575 country-specific retail banking units since some of these groups are active in retail banking in multiple territories; for example, the study analyses the bancassurance operations of Raiffeisen Bankengruppe in a total of 12 countries. Moreover, retail banking entities in a total of 34 countries are in scope.

For each country-specific unit, it ascertains which of 24 different insurance types are offered, the operating model used where they are available (differentiating, for example, between external, joint venture and captive underwriting partners) and the identity of the insurance providers in each case. In this context, note that the 24 insurance types (ordered alphabetically by the broad category to which they belong) are as follows:

  • accident and health insurance: accident, health / hospital cash, medical expenses;
  • commercial non-life insurance: commercial liability, commercial motor, commercial property, other commercial non-life, professional indemnity, trade credit;
  • creditor insurance: related to consumer finance related to credit cards and mortgage-related;
  • investment- and retirement-related life insurance: investment-related life (not unit-linked), investment-related life (unit-linked) and retirement savings;
  • personal and identity protection insurance: ATM cash / handbag / mobile / wallet, card protection, identity protection;
  • personal non-life insurance: home, personal motor, travel;
  • protection-related life insurance: critical illness, income protection, risk life.

This dataset is then used to analyse the bancassurance strategies of each of the 150 retail banking groups. For example: it highlights which groups maintain alliances with insurance providers that can be considered strategic and which work more loosely with a range of providers; it shows whether internationally-diversified groups utilise the same insurance partners across multiple countries in Europe or whether they formulate their approach at a country-specific level; and it demonstrates which groups are reliant wholly or mainly on captive or joint venture underwriters.

The report and PartnerBASE™ dataset that accompanies it can be used in one or more of the following ways:

- gain access to a unique information source that will allow you to arrive at a rapid understanding of the bancassurance strategies of 150 of the leading retail banking groups in Europe;

- appreciate which insurance providers have been successful in establishing partnerships with these groups and which of those partnerships can be considered genuinely strategic;

- comprehend the magnitude of the captive and / or joint venture underwriting businesses of banking groups in Europe that have their own insurance subsidiaries (which make up over a half of the total researched);

- evaluate opportunities to establish bancassurance partnerships across a wide range of insurance products (both life and non-life, personal and commercial) either in a single country or across multiple territories where banking groups are active;

- benefit from both the broad conclusions contained within the report and the product-specific detail in the PartnerBASE™, meaning that this is a study that can be used for both strategic and tactical planning.

For further information about this research, please access the table of contents and report prospectus by clicking on the links at the top of this page, or e-mail .

Equivalent foreign language titles: Bancassurance en Europe: stratégies de produit et de partenariat des 150 principaux groupes de banque de détail
Bancassurance in Europa: Produkt- und Partnerschaftsstrategien der 150 führenden Privatkundenbanken
Bancassicurazione in Europa: strategie di prodotto e partner dei 150 più grandi gruppi di retail banking
Banca-seguros na Europa: estratégias de produto e parceria dos 150 grupos principais de retail banking
Bancaseguros en Europa: estrategias de producto y partner de los 150 grupos más grandes de banca minorista

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