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Channel Metrics: Consumer Distribution Trends in UK Financial ServicesPrice: £3,495 (for the overview report), £395 (for individual briefings) Table of Contents (overview report) | Series Prospectus For tables of contents for the individual briefings, please click on the products listed below. The Channel Metrics series is the most detailed and up-to-date guide to distribution trends in consumer financial services in the UK available on a published basis. It covers 28 separate retail financial products and services, giving it a unique level of detail and information on products that are ignored elsewhere. It analyses: how consumers acquire these products and services - e.g. online, telephone, post or in person; from whom they acquire them - e.g. direct from the provider, through brokers or affinity schemes; and how often they acquire them - i.e. how many consumers acquired a product in the last year, either for the first time or by switching provider instead of renewing or carrying on with an existing product. Findings from this survey are compared with those from 2005 and 2007 to show trends over time. Each of the 28 products is covered by its own briefing, while an overview report features them all plus additional, comparative analysis of distribution trends. Overall, the Channel Metrics series offers detailed and unique insights into trends in usage of distribution interfaces and channels across 28 distinct financial products and services - with a dedicated briefing having been produced for each - as follows: Car and home Motor insurance Life and health Life insurance Banking products and associated insurance Mortgages Niche insurance Annual travel insurance Savings and investments Interest-bearing savings deposits Key questions addressed by the research include the following: - how has the credit crisis affected sales and switching? Has it hurt some channels more than others? - what is the ‘brand stretch’ of commercial partners? Which products can a supermarket sell? Can automotive associations such as the AA and RAC stretch from breakdown recovery to home emergency insurance? Does the Post Office brand and branch ‘footprint’ work for all products? - is the advance of online aggregators from general insurance into banking succeeding? - is customer loyalty increasing or decreasing? Is there a ‘ceiling’ to switching rates? - what financial products are still sold face-to-face, and is this on the decline across the board? - what is the impact of packaged bank accounts on the distribution of products bundled with them? - what are the distribution trends for rarely researched products such as car finance contracts, Child Trust Funds, dental insurance, extended warranties, home emergency insurance and prepaid cards? Channel Metrics: Consumer Distribution Trends in UK Financial Services is based on the results of an online survey of c. 2,500 consumers arranged by Tpoll during November and December 2009. Tables of contents and the series prospectus can be accessed by clicking on the links further up this page. |
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