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EUROPEAN REPORT:Finance, Warranties and Insurance for Mobile Devices in EuropePrice £2,495
Finaccord’s report titled Finance, Warranties and Insurance for Mobile Devices in Europe investigates the market for financial services linked to mobile devices in eight countries: Belgium, France, Germany, Italy, the Netherlands, Spain, Sweden and the UK. Mobile devices analysed for the research are portable electronic products, namely laptop computers, digital cameras and camcorders, mobile telephones and other small mobile devices such as portable audio equipment and satellite navigation systems. Financial services considered include extended warranties and insurance policies as well as point-of-sale finance and co-branded or store cards. A number of factors combine to form a firm rationale for a published report and database about finance, warranties and insurance for mobile devices in Europe. First and foremost, this is the first published work on the subject on a pan-European basis in spite of the fact that the market for warranties and insurance linked to mobile devices is estimated by Finaccord to have been worth as much as €3.56 billion across the eight countries in question in 2005. Indeed, it is known that manufacturers and retailers that have developed successful warranty and insurance programs can generate a very significant proportion of their overall profits - as much as between 30% and 40% - from the provision of these financial services as well as from point-of-sale credit and co-branded / store card programs. However, much of continental Europe remains comparatively under-developed for extended warranties and insurance. The report draws on extensive primary and secondary research covering 640 organisations involved in the production and distribution of mobile devices including 279 manufacturers, 145 ‘bricks and mortar’ retailers, 140 direct retailers, 39 mobile telephone network operators and 37 buying groups. Moreover, the PartnerBASE™ database that accompanies the report details each of the 820+ finance, warranty and insurance marketing initiatives traced by Finaccord in the context of the European market for mobile devices. Table of Contents | Report Prospectus
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Finaccord, Belsize Business Centre,
258 Belsize Road, London, NW6 4BT
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© 2007 Finaccord Ltd.
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