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EUROPEAN REPORT:Marketing Financial Services through Professional Associations and Trade Unions in EuropePrice £1,995 Finaccord's report entitled Marketing Financial Services through Professional Associations and Trade Unions in Europe is about the market for provision of a range of financial services - classifiable within the three broad categories of savings and investments, non-life insurance and banking products - to the individual members of professional associations and trade unions. It compares and contrasts the environment for this activity in ten European countries - Austria, Belgium, France, Germany, Ireland, Italy, the Netherlands, Spain, Switzerland and the UK - illustrating the degree to which trade unions and professional associations make financial services available to their members and chronicling the banks, insurance companies and other financial entities with which they have partnered for this purpose. The report draws on the results of a survey of 435 professional associations and 170 trade unions, including 25 trade union confederations, across the ten countries with a view to understanding the current and future potential for marketing financial services on an affinity basis through these organisations. Together with the related PartnerBASET database, the report represents the most comprehensive research ever published on the subject and represents an indispensable source of intelligence to financial institutions interested in the subject. Table of Contents | Report Prospectus
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© 2007 Finaccord Ltd.
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