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Pet Metrics: Consumer Approaches to Pet Insurance in Canada

Price £595

Table of Contents  | Series Prospectus | Press Release  | Buy Report

Finaccord's report titled Pet Metrics: Consumer Approaches to Pet Insurance in Canada offers detailed and up-to-date insights into the behaviour of pet owners in the context of pet insurance in Canada. Based on a primary survey of over 1,000 consumers in Canada carried out in the second quarter of 2014, the research provides valuable data describing the extent to which owners of cats, dogs and other animals take out insurance for their pets.

In addition to calculating the percentage of Canadian pet owners that buys pet insurance, the investigation also analyses the types of policy that they buy (i.e. stand-alone policies or cover packaged within household insurance or personal liability insurance), whether they hold cover for liabilities associated with pet ownership only or also for other risks (most notably veterinary expenses), which distribution channel and interface they use to take out stand-alone pet insurance and whether they buy cover within a week or a month of acquiring their pet or at a later stage.

Finally, the report measures the degree to which insured pet owners have used their cover to file a claim in the 12 months leading up to the survey and, if so, the reason for making the claim and whether the claim was accepted or not.

Indeed, key features of this report include:

- analyses showing the percentage of cat owners, dog owners and owners of different types of pet that acquire pet insurance in Canada and the potential for this proportion to grow further;

- data describing the percentage of pet owners covered for expenses associated with veterinary treatment (in the event or accident or illness) and other broader pet-related risks in addition to pet liability;

- statistics illustrating the extent to which alternative distribution channels, such as aggregators, banks, cashback websites, charities, supermarkets / other retailers and vets are eroding the share of conventional insurance distributors, including direct sales by pet insurance underwriters;

- information depicting whether pet owners prefer to buy pet insurance online, by phone or by post, as opposed to in person on a face-to-face basis, and how these distribution interfaces cross-tabulate with the aforementioned distribution channels;

- insights into claims frequency and claims acceptance rates for pet insurance in Canada.

For further information about this research, please access the table of contents and series prospectus by clicking on the links at the top of this page, or e-mail .

Equivalent foreign language titles:
Pet Metrics : le Comportement des Consommateurs envers l'Assurance des Animaux de Compagnie au Canada
Pet Metrics: Die Einstellung der Verbraucher gegenüber Haustierversicherungen in Kanada
Pet Metrics: Attitudini dei Consumatori verso l'Assicurazione per Animali Domestici in Canada
Pet Metrics: Atitudes dos Consumidores em relação ao Seguro de Animais de Estimação no Canadá
Pet Metrics: Actitudes de Consumidores hacia el Seguro de Mascotas en Canadá

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