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UK REPORT:Partner Metrics: Consumer Attitudes Towards and Willingness to Use Alternative Providers in UK Financial ServicesPrice £1,795
Finaccord's report titled Partner Metrics: Consumer Attitudes Towards and Willingness to Use Alternative Providers in UK Financial Services is a unique, primary analysis of the actual and potential impact of 80 key non-financial partner organisations across nine separate banking and insurance products: motor insurance, household insurance, travel insurance, accident and health insurance, life insurance, credit cards, mortgages, personal loans and savings accounts. The research for the study was carried out using the Internet consumer panel of IMRS with completed surveys having been filled in and submitted on-line by 5,530 consumers. Moreover, the fundamental rationale for the publishing of the report is the continuing importance of partnership marketing of financial services in the UK. Indeed, among the 80 entities considered in this study, 39 were offering motor insurance at the time of the research with 33 active in household insurance and 46 in credit cards although only six in mortgages. However, understanding the actual and potential impact of any given organisation on a comparative basis is hard as it depends not only on the provider's overall numbers of customers but, also, upon other variables. These include the depth and frequency of the relationship between the organisation and its customers, the degree of trust invested in the organisations by consumers and the willingness of consumers to use them to take out financial services. Hence, there remain many unanswered questions that this report seeks to address. For example, what evidence is there to suggest that retailers such as Aldi, B&Q, Boots, IKEA, Morrison's or Next could expand profitably into banking or insurance? To what extent can leading travel firms be used to distribute financial services other than travel insurance? Do energy companies or media entities constitute a valid partner for any type of financial product? And which specific organisations already promoting financial services appear to have achieved the highest cross-selling rates thus far? Indeed, you may be able to use this report in one or more of the following ways: - appreciate both the size of the total customer base of the alternative providers of financial services covered by the research and, critically, how this breaks down by frequency of contact; - understand the extent to which the brands of the same organisations are trusted by consumers and how this differs between actual customers and non-customers; - assess the prospects for distributing motor insurance, household insurance, travel insurance, accident and health insurance, life insurance, credit cards, mortgages, personal loans and credit cards through the universe of alternative providers reviewed; - compare the apparent size of the partnership opportunity on a like-for-like basis both across the nine financial services considered and the 80 organisations evaluated - how do the other 79 entities stack up against Tesco, which is usually considered a market leader in this field? - gain access to unique partner profiles which consolidate data describing their actual and potential effectiveness as distributors of banking and insurance products. |
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