Retailer Cards in Europe: Co-Branded, Loyalty and Private Label Programs

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Retailer Cards in Europe: Co-Branded, Loyalty and Private Label Programs is a report, based on a survey of 3,175 prominent retail brands in 32 countries, about the provision of payment cards and loyalty programs by major retailers across Europe. Retailer participation in coalition loyalty schemes is also considered. Countries covered are Austria, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, UK, and Ukraine.

In total, the research identifies over 800 retailer payment cards, 1,100 proprietary retailer loyalty programs and 50 coalition loyalty schemes, thereby providing a definitive analysis of retailer co-branded, loyalty and private label programs in Europe that goes far beyond the scope of previous published research. Moreover, the PartnerBASE™ database that accompanies the report details each of the many initiatives for retailer credit, deferred debit, debit and rechargeable pre-paid cards traced by Finaccord, specifying the operating models used by retailers, the payment networks to which the cards are affiliated and the identity of the ultimate card issuers in each case.

This report and the PartnerBASE™ that accompanies it can be used in one or more of the following ways:

- gain rapid access to a unique pan-European source of intelligence covering virtually all significant retail brands across an extremely wide range of geographies;

- monitor the activity of key national and international competitors in the retailer payment card sector including the many European subsidiaries of Barclays, BNP Paribas, Citibank, Crédit Agricole, Deutsche Bank, GE Capital, HSBC, IKANO, Santander and Société Générale;

- evaluate the potential for acquiring the existing cardholder portfolios of retail groups by purchasing equity stakes in captive card issuing entities;

- understand the potential in each country for converting existing proprietary retailer loyalty cards into fully-fledged payment cards;

- learn more about the growing number of coalition loyalty programs across Europe including the payment cards that have been launched as a result of their popularity: coalition schemes researched include AIRMILES, Bonus Card, Deutschland Card, Maximiles, Multipont, Nectar, PAYBACK, Pika, Plussakortti, Supercard, Trumf and Webmiles.

For further information about this report, please click on the links at the top of this page for the table of contents and report prospectus or e-mail .