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UK REPORT:Risk Metrics: Consumer Concern for and Acquisition of Insurance for Everyday Risks in the UKPrice £1,795
Finaccord's report titled Risk Metrics: Consumer Concern for and Acquisition of Insurance for Everyday Risks in the UK is a study about 40 sets of risk and associated insurance, warranty and assistance products that are often described as 'niche' when compared to more mainstream insurance policies in spite of the fact that the majority are considered relevant to their circumstances by over 50% of consumers. Notably, the research measures the relevance and degree of concern caused to survey participants by each of these 40 risks as well as measuring the take-up rates among consumers for the related insurance policies, whether on a stand-alone or packaged basis, with results broken out in detail in each case by gender, age group, annual household income and geographical location of respondents. The types of insurance used to cover these risks, which fall into seven broader categories, are as follows: - personal health: children's health insurance, critical illness insurance, dental expenses insurance, health / hospital cash plans, permanent health insurance, personal accident insurance, sports accident insurance; - financial commitments: bill payment protection insurance, credit card payment protection insurance, legal expenses insurance, loan payment protection insurance, mortgage payment protection insurance, price protection insurance; - personal possessions (insurance): angling equipment insurance, bicycle insurance, golfing equipment insurance, jewellery insurance, laptop computer insurance, mobile gadget insurance, mobile telephone insurance, musical instrument insurance, pet insurance, photographic equipment insurance, purchase protection insurance, satnav insurance; - personal possessions (warranty): extended warranty for audio-visual appliance, extended warranty for desktop or laptop computer, extended warranty for kitchen appliance, extended warranty for furniture; - personal security: card protection insurance; identity theft insurance / assistance; - home ownership: drainage, plumbing and water supply pipe insurance; electrical emergency and breakdown insurance, gas boiler, gas supply pipe and gas central heating insurance, home crisis insurance, pest contamination insurance; - car ownership: breakdown recovery insurance, extended warranty for car, GAP / shortfall protection insurance, loss of driving license insurance. You may be able to use this report, the research for which was carried out during April and May 2007 using the Internet consumer panel of Tpoll Market Intelligence (www.tpoll.com) with completed surveys having been filled in and submitted on-line by 1,580 consumers, in one or more of the following ways: - gain cost-effective access to a source of data and insight covering 40 types of insurance, warranty and assistance policy which in aggregate amount to a stand-alone market worth nearly £17 billion; - prioritise the way in which you promote different types of cover to existing or prospective customers in accordance with the apparent concern that the underlying risks are causing them; - understand the extent to which a stand-alone market exists for each type of insurance and the magnitude of its annual value in terms of gross premiums written or an equivalent measure; - appreciate the degree to which packaging with other financial services is already limiting or possesses the potential to limit the future development of the stand-alone insurance market; - use the data describing the preoccupations and behaviour of each consumer segment to hone your marketing campaigns for each of the 40 forms of insurance, warranty and assistance product under review. For further information about Risk Metrics: Consumer Concern for and Acquisition of Insurance for Everyday Risks in the UK, please click on the links below to access the table of contents and report prospectus. |
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Finaccord, Belsize Business Centre,
258 Belsize Road, London, NW6 4BT
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© 2007 Finaccord Ltd.
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