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Road Assistance in Europe

Price £2,995 (update due September 2017, £4,995)

Table of Contents  | Series Prospectus | Buy Report

Road Assistance in Europe is about the market for this type of assistance – sometimes referred to as breakdown recovery insurance – acquired by individual consumers in Austria, Belgium, France, Germany, Italy, the Netherlands, Poland, Spain, Switzerland and the UK.

With revenues valued at EUR 4.01 billion from over 190 million contracts in force across the ten countries in 2012, this type of cover is distributed in several different ways, including via direct sales by automotive clubs and other providers, motor insurance policies, automotive manufacturer factory warranties, and extended warranties and prepaid service contracts.

The research is based on a primary survey of close to 900 actual and potential distributors of road assistance in these categories. For each of these organisations, it establishes whether they offer road assistance in any format or not and, if they do, the partner assistance firms with which they work if they do not report managing the service themselves.

You may be able to use this report plus the accompanying PartnerBASE™ dataset and market data annexe in one or more of the following ways:

- to compare the size, segmentation and future prospects of the market for road assistance for individual consumers across ten major countries in Europe;

- to appreciate the competitive structure of these markets and the number of challenger assistance firms that are seeking to dislodge the market leaders;

- to gain access to a single comprehensive source of information detailing partnerships between providers and distributors of road assistance;

- to understand the presence and impact in each country of international assistance firms such as Allianz Global Assistance, AXA Assistance and Europ Assistance, national players such as RAC, RACC and VAB, plus the relative positions of automotive clubs affiliated to ARC Europe, such as the AA, ADAC and ANWB.

Key findings from the executive summary of the overview report include:

- around 90% of the EUR 4.01 billion value of the market for road assistance acquired by consumers in the ten countries combined is attributable to direct sales and to packaging or cross-selling with motor insurance policies;

- the UK and Germany are comfortably the largest markets for road assistance in Europe, followed at some distance by France, Italy and Spain where the average price per policy is lower, mainly as a consequence of the fact that fewer policies are bought directly;

- across the ten countries, Allianz Global Assistance holds the most distribution partnerships for road assistance among the key distributor categories analysed, followed by Europ Assistance and AXA Assistance;

- however, in terms of the value of their revenues generated from road assistance acquired by consumers, these are not the leading competitors – indeed, considered together, automotive clubs belonging to ARC Europe are likely to account for close to 50% of the total market value.

For further information about this research, please access the table of contents and series prospectus by clicking on the links at the top of this page, or e-mail

Equivalent foreign language titles:
Assistance Auto en Europe
Pannenhilfe in Europa
Assistenza stradale in Europa
Assistência automóvel na Europa
Asistencia en carretera en Europa

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