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Travel Metrics: Consumer Approaches to Travel Insurance and Assistance in Canada

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Table of Contents  | Series Prospectus | Buy Report

Finaccord’s report titled Travel Metrics: Consumer Approaches to Travel Insurance and Assistance in Canada offers detailed and unique insights into the behaviour of Canadian consumers in the context of travel insurance and assistance. Based on a dual-language (English / French) survey of over 1,000 consumers in Canada carried out in the second quarter of 2014, the research quantifies the proportion of Canadian consumers who undertake insurable travel and the proportion that acquire travel insurance, segmented by age and annual household income. It also investigates and quantifies the following important metrics:

- the general types of policy that consumers acquire (i.e. annual policies, single-trip policies or packaged policies such as those bundled with a travel ticket or payment card);

- the specific types of policy that consumers acquire (differentiating between standard cover and non-standard products such as policies designed especially for business travellers, gap-year or student travellers, travellers with pre-existing medical conditions etc.);

- consumer perceptions with regards to the risks covered and assistance services provided by their policy;

- and the distribution channels and interfaces that consumers use to take out travel insurance and, for those buying online, the type of device used (i.e. a laptop or desktop computer, a tablet or a mobile phone).

Finally, the report analyses claims frequency for travel insurance, including data for the types of claim submitted and for acceptance rates, and ranks major providers of insurance and assistance according to the frequency with which they are identified by consumers as the provider of their policy. Furthermore, many of the results from the latest research are compared with those of Finaccord’s previous studies, thereby showing significant trends over time.

You may be able to use this report in one or more of the following ways:

- to understand the extent to which Canadian travellers acquire travel insurance and the types of policy that they are most likely to buy;

- to identify the most important demographic segments for travel insurance;

- to evaluate the opportunities for distributing travel insurance through channels other than the travel trade such as airlines, automotive associations, banks, insurance comparison sites, supermarkets and direct purchase from insurers (or their tied agents);

- to assess the apparent consumer awareness and utilisation of major providers of travel insurance in Canada;

- to understand claims experience for travel insurance in Canada, how this varies by type of policy and customer and what this might mean for the profitability of your activities in this sector.

For further information about this research, please access the table of contents and series prospectus by clicking on the links at the top of this page, or e-mail 

Equivalent foreign language titles:
Travel Metrics : le Comportement des Consommateurs envers l'Assurance et l'Assistance Voyage au Canada
Travel Metrics: Die Einstellung der Verbraucher gegenüber Reiseversicherungen und Reise-Assistance in Kanada
Travel Metrics: Attitudini dei Consumatori verso Assicurazione ed Assistenza Viaggio in Canada
Travel Metrics: Atitudes dos Consumidores em relação à Seguros e Assistência em Viagem na Canadá
Travel Metrics: Actitudes de Consumidores hacia el Seguro y la Asistencia de Viaje en Canadá

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