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Travel Metrics: Consumer Approaches to Travel Insurance and Assistance in Selected Global Markets

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Finaccord’s report titled Travel Metrics: Consumer Approaches to Travel Insurance and Assistance in Selected Global Markets offers detailed and unique insights into the behaviour of consumers in the context of travel insurance and assistance in ten countries: Australia, Brazil, Canada, China, France, Germany, Italy, Spain, the UK and the US. Based on a survey of over 12,500 consumers in these countries carried out in the second and third quarters of 2017, the research quantifies the proportion of consumers in each country who undertake insurable travel and the proportion that acquire travel insurance, segmented by age and annual household income. It also investigates and quantifies the following important metrics:

- the general types of policy that consumers acquire (i.e. annual policies, single-trip policies or packaged policies such as those bundled with a travel ticket or payment card);

- the specific types of policy that consumers acquire (differentiating between standard cover and non-standard products such as policies designed especially for business travellers, gap-year or student travellers, travellers with pre-existing medical conditions etc.);

- the perceptions of consumers in each country with regards to the risks covered and assistance services provided by their policy;

- the distribution channels and interfaces that consumers use to take out travel insurance and, for those buying online, the type of device used (i.e. a laptop or desktop computer, a tablet or a mobile phone);

- and the prompts that cause consumers in each country to take out travel cover (e.g. prompts embedded in online booking systems, e-mail adverts, web chat etc.).

Finally, the report analyses claims frequency for travel insurance, including data for the types of claim submitted and for acceptance rates, and ranks major providers of insurance and assistance according to the frequency with which they are identified by consumers as the provider of their policy. Furthermore, many of the results from the latest research are compared with those of Finaccord’s previous study from 2014, thereby showing significant trends over time.

The report can be used in one or more of the following ways:

- to understand the extent to which travellers from each country acquire travel insurance and the types of policy that they are most likely to buy;

- to identify the most important demographic segments for travel insurance in each country;

- to evaluate the opportunities for distributing travel insurance through channels other than the travel trade such as airlines, automotive associations, banks, insurance aggregators, supermarkets and direct purchase from insurers;

- to assess the apparent consumer awareness and utilisation of major providers of travel insurance in each country;

- to understand claims experience for travel insurance in each country, how this varies by type of policy and customer, and what this might mean for the general profitability of this sector.

For further information about this research, please access the table of contents and series prospectus by clicking on the links at the top of this page, or e-mail 

Equivalent foreign language titles:
Travel Metrics : le Comportement des Consommateurs envers l'Assurance et l'Assistance Voyage dans des Principaux Marchés Mondiaux
Travel Metrics: Die Einstellung der Verbraucher gegenüber Reiseversicherungen und Reise-Assistance in in wichtigen Märkte weltweit
Travel Metrics: Attitudini dei Consumatori verso Assicurazione ed Assistenza Viaggio nelle Principali Mercati Globali
Travel Metrics: Atitudes dos Consumidores em relação à Seguros e Assistência em Viagem nos Principais Mercados Globais
Travel Metrics: Actitudes de Consumidores hacia el Seguro y la Asistencia de Viaje en Principales Mercados Globales

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