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SPAIN REPORT:Worksite Marketing in Retail Financial Services in SpainPrice: €2,995 (English version)
Finaccord's report entitled Worksite Marketing in Retail Financial Services in Spain represents a timely and detailed investigation into developments in the worksite marketing arena. Drawing on the results of a unique survey of senior human resources professionals in 360 large and medium-sized employers, including both indigenous and multi-national organisations, the research sheds light on penetration levels of worksite marketing initiatives in Spain, the extent of provision of flexible or voluntary benefits, take-up rates on the part of employees and how these vary by product / service and mode of provision, the relative importance of financial intermediaries and brokers in this channel and expected penetration levels, going forwards. In addition, it analyses how these variables associated with worksite
marketing differ by industry group, size, in terms of their number of
employees, and origin of the many organisations included in Finaccord's
research. Industry groups considered are: Construction & Engineering;
Healthcare & Manufacturing; Marketing, Media & Entertainment;
Other Business & Personal Services; Professional Services; Public
Sector; Retailing & Wholesaling; Technology & Telecoms; and Transport
& Tourism. Employee number bands evaluated range from: 100 to 169
employees to > 2,500 employees. In short, this report is the largest
primary investigation into worksite marketing in retail financial services
in Spain ever undertaken. For further information about this report, please download the table
of contents and report prospectus by clicking on the following links or,
alternatively, telephone +44 20 8435 7552 or e-mail info@finaccord.com. Table of Contents | Report Prospectus
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Finaccord, Belsize Business Centre,
258 Belsize Road, London, NW6 4BT
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© 2007 Finaccord Ltd.
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