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Non-Life Bancassurance in Europe: Motor and Household Insurance

Table of Contents 

Executive Summary

Introduction

European Overview

List of Graphics / Tables

 

0.0 EXECUTIVE SUMMARY

The combined market value across the 20 countries is worth around EUR 138.3 billion 

Four countries account for around 60% of the total European market size for these two products 

Premiums per capita are highest in Switzerland and Norway 

Bancassurance is far more significant for household insurance than it is for motor policies 

Provision rates for both types of cover are highest in Turkey, but very low in Switzerland 

The most common way for banks to organise provision is via a single external underwriter 

Schemes underwritten on a captive basis are most common in the Netherlands 

The leading three pan-European bancassurance groups in this field are Allianz, AXA and Aviva 

The top eight underwriters account for a weighted share of partnerships of around 30% 

 

1.0 INTRODUCTION

What is this report about? 

Distribution partnerships with banks and other lending institutions constitute the focus of this study 

Rationale 

60% of the banking organisations surveyed sell at least one of the products covered by this report 

Methodology 

Survey of banks and other lending institutions 

Market data 

Definitions 

Personal motor insurance 

Household insurance 

Weighted provider share of partnerships 

Operating models 

Abbreviations and exchange rates 

Finaccord 

 

2.0 EUROPEAN OVERVIEW

Introduction 

Market analysis – personal motor insurance

Across the region, personal motor insurance generated premiums of around EUR 95 billion in 2010 

Whereas Germany and Italy have the largest markets in absolute terms… 

…the most rapid growth is occurring in relatively young markets such as Romania and Russia 

Market analysis – household insurance 

The combined household insurance market was worth around EUR 44 billion in 2010 

The UK has the largest, but not the most resilient, household insurance market in Europe 

Surging underlying mortgage markets lead to strong growth in Romania, Poland and Turkey 

Bancassurance analysis 

Provision rates and operating models for personal motor insurance 

The availability of personal motor insurance from banks is highest in Turkey and Russia 

Use of a single external underwriter constitutes the most regularly used operating model... 

…although the use of multiple providers is dominant in Russia, and also significant elsewhere 

Schemes underwritten on a captive basis are most common in Belgium and the Netherlands 

Within a weighted operating model analysis, captives and joint ventures take on added significance 

Provision rates and operating models for household insurance 

Banks in Turkey, Spain and Italy are those most likely to distribute household cover 

The single external underwriter operating model is used for more than half of all schemes… 

…and is the dominant operating model in 17 out of the 20 European countries analysed 

More than half of the programs identified in the Netherlands are underwritten on a captive basis 

Weighted analysis reveals the effects of some large retail banks having insurance subsidiaries 

Distribution share of bancassurance for personal motor insurance 

Finaccord’s analysis illustrates the influence of bancassurance on a standardised basis 

European banks do not play a very large role in the distribution of personal motor cover… 

…although the influence of bancassurance on this type of product is quite strong in Russia 

Distribution share of bancassurance for household insurance 

There is a natural platform for banks to cross-sell household insurance with mortgages 

…and this is strongest in Russia, where household cover is usually a part of mortgage-related policies 

Bancassurance is also a major channel for household cover in Portugal, Romania and Spain 

Pan-European bancassurance groups for personal motor insurance 

At a European level, the bancassurance market for personal motor cover is fairly unconcentrated 

Leading provider Allianz is present in more than half of the markets covered by the research… 

…and the bulk of Zurich’s weighted share comes from the activities of German subsidiary DA Direkt 

Crédit Agricole is the most significant captive bancassurer at a pan-European level 

Pan-European bancassurance groups for household insurance 

Eight leading groups account for around a third of bancassurance premiums for household cover 

Aviva ranks first for this type of cover, due mainly to its retail banking partnerships in the UK 

BGL Group has one of the most valuable distribution partnerships in Europe… 

…in the shape of UK mortgage-lending giant Santander 

 

3.0 AUSTRIA 

Banks and other lending institutions covered 

Introduction to the banking sector 

The banking system can be divided according to how banks operate at the national, regional and local level 

Austrian banks are expected to raise EUR 2.9 billion to meet new capital requirements 

Insurance market size and growth 

Household insurance gross written premiums have continued to grow at a moderate rate 

Distribution share of banks 

Bancassurance provision rates, operating models and partnerships 

Personal motor insurance 

Personal motor insurance is marketed by close to one third of institutions investigated 

UNIQA’s Raiffeisen Versicherung is the most prominent underwriter by weighted share of partnerships... 

...followed by a captive and three joint ventures 

Many sizeable Austrian banking institutions do not bother trying to sell motor policies 

Household insurance 

s Versicherung and Raiffeisen Versicherung are the most prominent underwriters used by banks 

Erste Bank’s bancassurance partnership was renewed for another 15 years in 2008 

Several banks, including Bank Austria and Hypo Alpe-Adria Bank, utilise captive brokers in this field 

Performance of key bancassurance underwriters 

The main bancassurers increased their share of total non-life insurance between 2006 and 2010... 

...although their combined weighting in motor insurance fell back over the same period of time 

 

4.0 BELGIUM

Banks and other lending institutions covered

Introduction to the banking sector 

Structurally, Belgium’s banking and insurance sectors are very closely linked 

Dexia’s banking and insurance operations were nationalised in October 2011 

Insurance market size and growth 

The market for household insurance is growing more rapidly than that for personal motor cover 

Distribution share of banks 

The distribution share of banks in household insurance has increased steadily in recent years 

Bancassurance provision rates, operating models and partnerships 

Personal motor insurance 

The majority of personal motor policies distributed by banks are underwritten on a captive basis 

AG Insurance holds the highest weighted share of partnerships 

AXA is active in this market, as both a captive (to AXA Bank) and an external insurance partner 

Fidea Assurances and Mercator Verzekeringen each partner with one Crédit Agricole subsidiary 

Banque de la Poste - Bank van De Post is the largest banking institution with no arrangement in this field 

Household insurance 

The provision of household insurance by Belgian banks is similar to that for personal motor insurance... 

...although ING Belgium utilises both its captive underwriter plus Mensura, an external partner... 

...and Banca Monte Paschi Belgio is active in this field, but not in personal motor insurance 

Performance of key bancassurance underwriters 

On a combined basis, the market share in total non-life insurance of key Belgian bancassurers is stable... 

...and is somewhat higher for total motor liability insurance... 

...close to the aggregate for total non-life insurance for total motor damage insurance... 

...and significantly higher for total property insurance 

 

5.0 CZECH REPUBLIC

Banks and other lending institutions covered 

Introduction to the banking sector 

The Czech banking sector has remained stable during and in the aftermath of recent financial crises... 

...although the rate of foreign ownership could lead to significant restructuring 

Insurance market size and growth 

As in most countries, household insurance is growing much faster than personal motor insurance 

Distribution share of banks 

Bancassurance provision rates, operating models and partnerships 

Personal motor insurance 

Most of the larger banks have elected not to distribute personal motor insurance... 

...although Komerční Banka does, which is to the benefit of its partner, Česká pojišťovna 

Three captive brokers and one captive underwriter are active in this bancassurance field 

Household insurance 

All larger banks and mortgage lenders in the Czech Republic have an arrangement for household cover 

Kooperativa is used in this context by Česká Spořitelna and two other networks 

Allianz benefits from distribution partnerships with four banking entities for this type of cover 

Two major relationships are determined by international bancassurance agreements 

Performance of key bancassurance underwriters 

Underwriters with a focus on bancassurance gained ground in total non-life policies between 2006 and 2010 

Only two bank-owned underwriters are active in motor insurance 

The growth of bancassurance is also evident in an analysis of total non-motor, non-life insurance 

 

6.0 DENMARK

Banks and other lending institutions covered 

Introduction to the banking sector 

Seven of the largest ten banking institutions are indigenous to Denmark 

The Danish banking sector has changed significantly as a result of the financial crisis... 

...and the number of lending institutions is expected to decrease further 

However, the four largest Danish banks remain comparatively healthy 

Insurance market size and growth 

Denmark’s market for household insurance has expanded at a comparatively rapid pace in recent years 

Distribution share of banks 

Bancassurance provision rates, operating models and partnerships 

Personal motor insurance 

A significant proportion of banking entities have an arrangement in place for motor insurance 

The strategic partnership established between Nordea and Tryg in 2002 is still in force... 

...and Codan also benefits from a long-standing distribution arrangement with local savings banks 

Smaller deals are held by a range of other captive and non-captive underwriters 

Household insurance 

The main partnerships in this market were found to be fairly similar to those for personal motor insurance... 

...although Privatsikring picks up an extra deal (with Ringkjøbing Landbobank) 

A number of quite significant banking institutions have no arrangement in place for household insurance 

Performance of key bancassurance underwriters 

The two underwriters with a close focus on the bank distribution channel are relatively minor players 

 

7.0 FINLAND

Banks and other lending institutions covered 

Introduction to the banking sector 

Finland’s banking sector is relatively concentrated and dominated by OP-Pohjola and Nordea... 

...albeit with competition from a range of other foreign-owned and co-operative / savings banks... 

...plus S-Pankki, the banking arms of the S-Group retailing co-operative 

The Finnish banking system has a very low exposure to troubles elsewhere in Europe 

Insurance market size and growth 

Finland’s markets for both personal motor and household insurance continue to expand 

Distribution share of banks 

Bancassurance provision rates, operating models and partnerships 

Personal motor insurance 

Personal motor insurance is sold through six lending institutions in Finland... 

...with six different underwriters used as providers in this context 

Nordea’s partnership with Tryg is driven by an agreement originally forged in 2002 

Household insurance 

Exactly half of the banks and other lending institutions surveyed distribute household insurance 

Several distribution partnerships exist that are unique to this type of insurance 

Performance of key bancassurance underwriters 

Pohjola increased its market share in total motor insurance in every year from 2006 to 2010... 

...and in each year from 2006 to 2009 for total property insurance 

 

8.0 FRANCE

Banks and other lending institutions covered 

Introduction to the banking sector 

Insurance market size and growth 

Household insurance continues to outgrow personal motor insurance in France 

Distribution share of banks 

French banks continue to make steady progress in the distribution of non-life insurance 

Bancassurance provision rates, operating models and partnerships 

Personal motor insurance 

Captive and joint venture underwriters account for over a half of all partnerships identified 

Leading underwriters distributing through banks include BPCE Assurances, Pacifica and AVANSSUR 

ACM is used by both the CIC and Crédit Mutuel networks 

La Banque Postale Assurances IARD is a relatively new entrant to the market 

The research also identifies three insurance brokers, including a captive, as being active in this area 

Household insurance 

Household insurance is available from a third of the banking organisations surveyed 

Most banks use the same distribution partnerships for both household and motor insurance… 

…although Cetelem uses a separate underwriter for its household insurance proposition 

Performance of key bancassurance underwriters 

All bank-owned underwriters increased their share of total non-life insurance in France during 2010... 

...with most also making progress in both motor and household insurance 

In these fields, insurers belonging to Crédit Agricole and Crédit Mutuel are the largest 

 

9.0 GERMANY

Banks and other lending institutions covered 

Introduction to the banking sector 

In spite of some consolidation, Germany’s banking sector remains comparatively fragmented 

Many of the regional public sector banks have suffered during the financial crisis... 

...although the savings banks are largely perceived by consumers to be safe institutions 

Taken as a whole, the co-operative banks possess the most retail branches in Germany 

Insurance market size and growth 

Gross written premiums for personal motor insurance rose in 2010 for the first time in four years 

Distribution share of banks 

The most recent evidence suggests the distribution share of banks in motor and household policies is rising 

Bancassurance provision rates, operating models and partnerships 

Personal motor insurance 

Around a half of German banks surveyed have an arrangement in place for personal motor insurance 

HUK24, Allianz and DA Direkt lay claim to the partnerships with the most apparent potential 

Several insurers distribute personal motor policies through subsidiary banks or building societies 

ERGO Direkt’s partnership with Valovis Bank originates from a previous joint venture 

19 banks with more than one million retail clients have no scheme for personal motor insurance 

Household insurance 

The provision rate for household insurance is somewhat higher than that for personal motor cover 

By weighted share of partnerships, ERGO is ranked fourth thanks to its deal with HypoVereinsbank 

DEVK holds five partnerships, but all are with relatively small banking institutions 

Household insurance is absent from the product portfolio of several significant retail banks 

Performance of key bancassurance underwriters 

 

10.0 IRELAND

Banks and other lending institutions covered 

Introduction to the banking sector 

Six major Irish banks have been reduced to three by the financial crisis... 

...with foreign-owned banks making up the field 

The Irish League of Credit Unions has the largest customer base, spread across 400 entities 

Insurance market size and growth 

Ireland’s market for personal motor insurance has declined sharply since 2006 

Distribution share of banks 

Bancassurance provision rates, operating models and partnerships 

Personal motor insurance 

Three underwriters possess banking sector partnerships for personal motor insurance 

Household insurance 

All the main banks and mortgage lenders offer household insurance 

AXA has an opportunity to increase its position if it can win EBS’s business following the merger with AIB 

Performance of key bancassurance underwriters 

 

11.0 ITALY

Banks and other lending institutions covered 

Introduction to the banking sector 

Four, or arguably five, retail banking groups lay claim to a genuinely nationwide network…

… although these are being challenged by an array of ambitious regional competitors… 

… including the banche di credito cooperative and casse Raiffeisen… 

… as well as several insurer-owned banks and banks falling under foreign ownership 

Italy also plays host to a considerable number of specialised lending institutions 

Italy’s banking groups typically encapsulate a number of local or regional banking brands 

Insurance market size and growth 

Gross written premiums for personal motor insurance have been declining since 2007 

Distribution share of banks 

Banks manage progress in property insurance, but struggle to make an impact in motor insurance 

Bancassurance provision rates, operating models and partnerships 

Personal motor insurance 

50 of the banking institutions surveyed are active in the distribution of personal motor insurance 

By weighted share of partnerships, a captive and three joint ventures rank among the top five underwriters 

Other providers with important relationships include Assimoco, Aviva Assicurazioni and Direct Line... 

...plus the three underwriting brands belonging to the Reale Mutua grouping 

Entities not distributing motor insurance include 17 with more than 250,000 retail customers 

Household insurance 

Most banking institutions offering household cover do so in conjunction with a single, external underwriter 

UniCredit persists with two bancassurance joint ventures for non-life insurance 

Other joint ventures are ABC Assicura, Avipop, AXA MPS, Credem Assicurazioni and UBI Assicurazioni 

As many as 25 different underwriters hold the status of an exclusive, non-captive provider 

Lending institutions that do not sell household insurance are mainly those that do not offer mortgages 

Performance of key bancassurance underwriters 

Carige Assicurazioni holds the highest market share of the bank-owned underwriters in motor insurance... 

...and also in total property insurance

 

12.0 NETHERLANDS

Banks and other lending institutions covered 

Introduction to the banking sector 

The Dutch state exerts a greater influence on the retail banking sector than foreign institutions... 

…and is likely to continue to do so until 2014 at least 

ING has reshaped itself greatly in recent years 

Several lending institutions have closed to new business 

Insurance market size and growth 

The Dutch market for personal motor and household insurance delivers virtually no growth 

Distribution share of banks 

Bank sales account for in excess of 20% of the total personal non-life insurance market 

Bancassurance provision rates, operating models and partnerships 

Personal motor insurance 

A dozen Dutch banks distribute personal motor insurance... 

...mainly by means of captive or joint venture underwriters 

Household insurance 

A very similar picture emerges for household insurance 

Performance of key bancassurance underwriters 

Underwriters owned wholly or in part by banks account for well over 20% of total motor insurance... 

... and in excess of 30% of total property insurance 

 

13.0 NORWAY

Banks and other lending institutions covered 

Introduction to the banking sector 

Four, or arguably five, of the ten lending institutions are owned by foreign parents 

Two savings bank groups play an important role in Norway’s banking sector 

International financial crises have had a limited impact on Norway’s banking market 

Insurance market size and growth 

Norwegian insurers have pushed through higher prices for both personal motor and household insurance 

Distribution share of banks 

Bancassurance provision rates, operating models and partnerships 

Personal motor insurance 

Three out of the five leading underwriters selling policies through banks are captive entities 

Tryg continues to benefit from its long-term strategic alliance with Nordea 

Frende Forsikring is a joint venture established in 2007 by four independent savings banks 

Several independent savings banks are found to collaborate with Gjensidige 

Household insurance 

Partnerships in this area are almost identical to those used for personal motor insurance 

Performance of key bancassurance underwriters 

Underwriters with a strong bancassurance exposure see a rise in their combined market share... 

...for both motor and property insurance

 

14.0 POLAND

Banks and other lending institutions covered 

Introduction to the banking sector 

Eight of the top ten banking institutions (by number of retail cleints) are owned by foreign parents... 

...and the Polish government maintains a significant stake in the largest bank, PKO Bank Polski 

Poland’s banking sector is characterised by significant merger and acquisition activity... 

...with further changes in market structure likely to occur in future years 

Whilst comparatively strong, Poland’s banks are not immune to factors in the wider eurozone 

Insurance market size and growth 

The smaller market for household insurance grows far more quickly than that for personal motor cover 

Distribution share of banks 

From a very low base, Polish banks are establishing a foothold in non-life insurance 

...and this trend is particularly relevant in relation to property insurance 

Bancassurance provision rates, operating models and partnerships 

Personal motor insurance 

Personal motor insurance is available from a significant number of banks and other lending institutions 

Blue Media runs online aggregation platforms for four banks 

Seven distributor banks collaborate with more than one underwriter for this form of insurance 

A number of sizeable banking institutions have no arrangement for personal motor cover 

Household insurance 

A wide range of operating models is used for the provision of household cover in Poland 

Europa holds several valuable bancassurance partnerships in this field 

Excluding captives and joint ventures, 11 underwriters compete for household insurance mandates 

Bank Zachodni WBK’s joint venture with Aviva was established in 2008 

At least one distribution relationship is determined by an international bancassurance alliance 

Europa’s gross written premiums expanded rapidly between 2006 and 2010 

Organisations not offering household insurance are mainly specialised lenders 

Performance of key bancassurance underwriters 

Europa grew its share of total non-life insurance consistently between 2006 and 2010 

 

15.0 PORTUGAL

Banks and other lending institutions covered 

Introduction to the banking sector 

Insurance market size and growth 

Personal motor insurance declines whereas household insurance grows 

Distribution share of banks 

Banks achieved modest growth as a non-life insurance sales channel between 2008 and 2010 

Bancassurance provision rates, operating models and partnerships 

Personal motor insurance 

Over a half of Portuguese banking entities have an arrangement for selling personal motor insurance 

By weighted share of partnerships, one captive provider and two joint ventures lead the field 

Insurers with smaller non-captive deals include AXA Seguros, MAPFRE and Zurich 

Crédit Agricole entered into its bancassurance joint venture with Banco Espírito Santo in 2006 

Household insurance 

Many distribution relationships for home cover are the same as those for personal motor policies... 

...although Liberty Seguros holds three partnerships uniquely for household insurance... 

...and Lusitania claims one non-captive deal to supplement its captive relationship with Montepio 

Performance of key bancassurance underwriters 

Bank-owned insurers hold a far larger share of non-life policies than the bancassurance channel does 

 

16.0 ROMANIA

Banks and other lending institutions covered 

Introduction to the banking sector 

Insurance market size and growth 

Personal motor insurance makes up almost 95% of the combined total market 

Distribution share of banks 

Bancassurance provision rates, operating models and partnerships 

Personal motor insurance 

Just over a third of banking institutions in Romania sell personal motor insurance 

BCR Asigurari, owned by Vienna Insurance Group, benefits from its tie with Banca Comerciala Romana 

Many comparatively large banks have not yet launched personal motor insurance schemes 

Household insurance 

Groupama possesses three exclusive and two shared partnerships for household insurance 

Generali’s six exclusive relationships are with smaller banking institutions 

Only two banks that offer mortgages do not also intermediate household insurance 

Performance of key bancassurance underwriters 

In 2010, BCR Asigurari claimed a market share of total motor insurance of more than 9%... 

...with the equivalent figure rising to well over 10% in the case of total property insurance 

 

17.0 RUSSIA

Banks and other lending institutions covered 

Introduction to the banking sector 

Banks owned ultimately by the state continue to exert a strong influence on Russia’s banking sector... 

...with several foreign banks having decided to exit the market 

Russia’s banking sector has changed very significantly in recent years... 

...with a new wave of merger and acquisition activity in evidence since 2008... 

...and with further changes in the market structure likely to occur 

In spite of its problems, there is plenty of scope for the Russian retail banking market to grow 

Insurance market size and growth 

Personal motor insurance makes up over 95% of the combined total market 

Distribution share of banks 

Bancassurance is important as a distribution channel for both personal motor and household insurance 

Bancassurance provision rates, operating models and partnerships 

Personal motor insurance 

Provision rates are high because car finance customers must also take out motor insurance 

However, the supply structure is highly fragmented because most banks utilise multiple underwriters... 

...meaning that the weighted share of partnerships of the market leader is less than 5% 

Several banks possess captive underwriters that are active in this field... 

...although most are utilised as one of a long list of accredited insurers 

Just one joint venture underwriter is apparent in personal motor insurance in Russia 

Household insurance 

Household cover is available from almost all banks that are involved in mortgage lending... 

...and is almost always bundled with creditor cover within mandatory mortgage-related policies 

VSK is the leading provider in terms of its weighted share of partnerships 

Banking institutions not offering household cover are mainly those not active in the mortgage market 

Performance of key bancassurance underwriters 

Bank-owned underwriters have gained market share in motor liability insurance... 

...and have also performed strongly in property insurance 

Non-captive underwriters secure the most motor insurance business from the bancassurance channel 

 

18.0 SPAIN

Banks and other lending institutions covered 

Introduction to the banking sector 

The end of the last decade saw a raft of mergers amid general economic uncertainty… 

…with more mergers and state take-overs expected 

Insurance market size and growth 

The value of the combined market hit a peak in 2008 before declining in subsequent years 

Distribution share of banks 

Whether measured by new or total sales, non-life bancassurance in Spain has grown in recent years... 

...with this trend apparent for both motor insurance... 

...and household ‘multi-risk’ insurance 

Bancassurance provision rates, operating models and partnerships 

Personal motor insurance 

Around two thirds of Spanish banks investigated dsitribute personal motor insurance... 

...with most electing to do so via either one or more external underwriters 

Mutua Madrileña acquired a 50% stake in the non-life operations of La Caixa in July 2011 

Línea Directa Aseguradora has been owned outright by Bankinter since 2009 

30 banking institutions are not active in this field, although these are mainly smaller companies 

Household insurance 

Captive underwriters are more prominent in the household insurance sector 

By weighted share of partnerships, Caser is ranked first in this market... 

...followed by Santander Seguros, BBVA Seguros and SegurCaixa 

In addition to SegurCaixa, several other joint ventures are also active in this area 

Allianz, AXA, Generali, Groupama, Liberty Seguros, MAPFRE and Zurich all hold sole provider deals... 

...whereas Pelayo is limited to non-exclusive relationships only 

The banking institutions not offering household cover generally do not offer mortgages either 

Performance of key bancassurance underwriters 

Key bancassurance underwriters control more than a third of the total insurance market in Spain 

 

19.0 SWEDEN

Banks and other lending institutions covered 

Introduction to the banking sector 

In 2011, SBAB received permission to commence banking operations 

Swedbank either owns or collaborates closely with the majority of local savings banks 

Sweden’s banking sector remains in relatively good health 

Insurance market size and growth 

The combined market achieved a significant increase in premiums in 2010 

Distribution share of banks 

Bancassurance provision rates, operating models and partnerships 

Personal motor insurance 

Tre Kronor Försäkring holds a preferred partnership with Swedbank and local savings banks 

Moderna Försäkringar is found to collaborate with both ICA Banken and Nordea Bank 

Household insurance 

Partnerships in this bancassurance sector are largely similar to those for personal motor insurance... 

...although If Skadeförsäkring picks up unique deals with SBAB Bank and Sparbanken Öresund 

Performance of key bancassurance underwriters 

 

20.0 SWITZERLAND 

Banks and other lending institutions covered 

Introduction to the banking sector 

The Swiss banking system can be segmented into four broad categories 

Perceived as ‘safe havens’, the cantonal banks have increased their market share in recent years 

The Clientis and Raiffeisen groupings are also significant in Swiss retail banking 

Postfinance is allowed to operate without a regular banking licence 

Insurance market size and growth 

Switzerland’s markets for both personal motor and household insurance continue to expand 

Distribution share of banks 

Bancassurance provision rates, operating models and partnerships 

Personal motor insurance 

Motor insurance is rarely available from banking entities in Switzerland 

Household insurance 

Cantonal insurers are dominant in the provision of buildings insurance in Switzerland... 

...which reduces the scope for banks to market household policies 

The partnership between Helvetia and the Raiffeisen grouping has been in place since 1999 

Performance of key bancassurance underwriters 

 

21.0 TURKEY

Banks and other lending institutions covered 

Introduction to the banking sector 

Insurance market size and growth 

Household insurance makes up less than 10% of the combined total market 

Distribution share of banks 

Turkish banks prosper in property insurance, but struggle to make headway in motor insurance 

Bancassurance provision rates, operating models and partnerships 

Personal motor insurance 

Most banking institutions in Turkey have an arrangement in place for selling personal motor insurance 

AXA has established exclusive or shared partnerships with as many as seven banks 

In addition to Anadolu and Ziraat Sigorta, four other captive underwriters operate in this market 

Ageas acquired a 31% stake in Aksigorta during the first quarter of 2011 

Household insurance 

AXA’s drive to create bancassurance partnerships in Turkey is also evident in household insurance 

Performance of key bancassurance underwriters 

Bank-owned captives and joint ventures accounted for over a third of total motor insurance in 2010... 

...and also took a very significant share of the market for household insurance 

 

22.0 UNITED KINGDOM

Banks and other lending institutions covered 

Introduction to the banking sector 

The crisis of 2007 onwards forced many institutions to close, merge or be nationalised... 

...with Santander as the only bank to emerge much stronger from the turmoil... 

...while the Nationwide and the Yorkshire rescued several building societies in trouble 

New entrants are appearing, with 700 branches scheduled to change hands at the time of publication 

Insurance market size and growth 

The combined market increased in value by EUR 587 million between 2006 and 2010 

Distribution share of banks 

For personal motor insurance, banks and building societies have found it increasingly hard to compete... 

...and their influence in household insurance has come under pressure from at least two factors 

Bancassurance provision rates, operating models and partnerships 

Personal motor insurance 

Online aggregators make it difficult for banks to compete in personal motor insurance... 

...which means that many have adopted a broker model to source a wider range of products... 

...which has been to the benefit of two affinity brokers in particular 

The two leading underwriters by weighted share of partnerships are both subsidiaries of RBS 

American Express and HSBC have different product providers for standard and prestige policies 

Heath Lambert and Lloyd Latchford occupy niche positions in this market 

Tesco Underwriting has been launched with ambitious growth targets 

Household insurance 

Underwriting partners are stronger in household insurance than for personal motor cover 

Aviva (including Gresham Insurance) and BISL hold the largest weighted share of partnerships... 

...while RSA has the higher outright number of partners, thanks to its alliances with building societies 

AXA Insurance is another company competing for bancassurance distribution mandates 

The supply structure for household insurance is comparatively fragmented... 

...and several product providers lay claim to just one banking sector partner 

Aviva’s partnerships with Barclays and HSBC are planned to run up to 2015 and 2016 respectively 

Performance of key bancassurance underwriters 

For a variety of reasons, UK Insurance has suffered a rapid loss in market share in recent years 

LIST OF GRAPHICS / TABLES

0.0 EXECUTIVE SUMMARY 

In most countries, gross written premiums for household insurance are growing more rapidly than those for personal motor cover 

Premiums per capita for personal motor and household insurance fluctuate greatly between European countries 

The countries with the lowest premiums per capita in 2010 were Turkey, Russia and Romania 

The combined bancassurance market for personal motor and household insurance is relatively unconcentrated 

1.0 INTRODUCTION 

Banks and other lending institutions contacted by Finaccord, segmented by country and type 

2.0 EUROPEAN OVERVIEW 

Provision rates for personal motor insurance through bancassurance in Europe, 2011 

Operating models (unweighted) used for personal motor insurance in Europe, 2011 

Operating models (unweighted) used for personal motor insurance in Europe, 2011 (data) 

Operating models (weighted) used for personal motor insurance in Europe, 2011 

Operating models (weighted) used for personal motor insurance in Europe, 2011 (data) 

Provision rates for household insurance through bancassurance in Europe, 2011 

Operating models (unweighted) used for household insurance in Europe, 2011 

Operating models (unweighted) used for household insurance in Europe, 2011 (data) 

Operating models (weighted) used for household insurance in Europe, 2011 

Operating models (weighted) used for household insurance in Europe, 2011 (data) 

Distribution share of bancassurance for personal motor insurance in Europe, 2011 

Distribution share of bancassurance for household insurance in Europe, 2011 

Weighted group share of bancassurance partnerships for personal motor insurance, re-weighted by country bancassurance market size, Europe 

Weighted group share of bancassurance partnerships for household insurance, re-weighted by country bancassurance market size, Europe 

3.0 AUSTRIA 

Gross written premiums for personal motor and household insurance in Austria, 2006-2010 

Gross written premiums for personal motor and household insurance in Austria, 2006-2010 (data) 

Bancassurance provision of personal motor insurance in Austria, 2011: provision rate, operating models and weighted provider share of partnerships 

Bancassurance provision of household insurance in Austria, 2011: provision rate, operating models and weighted provider share of partnerships 

Market share in total non-life insurance of key bancassurance underwriters in Austria, 2006-2010 (data) 

Market share in total motor insurance of key bancassurance underwriters in Austria, 2006-2010 (data) 

4.0 BELGIUM 

Gross written premiums for personal motor and household insurance in Belgium, 2006-2010 

Gross written premiums for personal motor and household insurance in Belgium, 2006-2010 (data) 

Distribution share of banks in total non-life, personal non-life, motor and household insurance in Belgium, 2006-2009 (data) 

Bancassurance provision of personal motor insurance in Belgium, 2011: provision rate, operating models and weighted provider share of partnerships 

Bancassurance provision of household insurance in Belgium, 2011: provision rate, operating models and weighted provider share of partnerships 

Market share in total non-life insurance of key bancassurance underwriters in Belgium, 2006-2010 (data) 

Market share in total motor liability insurance of key bancassurance underwriters in Belgium, 2009-2010 (data) 

Market share in total motor damage insurance of key bancassurance underwriters in Belgium, 2009-2010 (data) 

Market share in total property insurance of key bancassurance underwriters in Belgium, 2009-2010 (data) 

5.0 CZECH REPUBLIC 

Gross written premiums for personal motor and household insurance in the Czech Republic, 2006-2010 

Gross written premiums for personal motor and household insurance in the Czech Republic, 2006-2010 (data) 

Bancassurance provision of personal motor insurance in the Czech Republic, 2011: provision rate, operating models and weighted provider share of partnerships 

Bancassurance provision of household insurance in the Czech Republic, 2011: provision rate, operating models and weighted provider share of partnerships 

Market share in total non-life insurance of key bancassurance underwriters in the Czech Republic, 2006-2010 (data) 

Market share in total motor insurance of key bancassurance underwriters in the Czech Republic, 2006-2010 (data) 

Market share in total non-motor, non-life insurance of key bancassurance underwriters in the Czech Republic, 2006-2010 (data) 

6.0 DENMARK 

Gross written premiums for personal motor and household insurance in Denmark, 2006-2010 

Gross written premiums for personal motor and household insurance in Denmark, 2006-2010 (data) 

Bancassurance provision of personal motor insurance in Denmark, 2011: provision rate, operating models and weighted provider share of partnerships 

Bancassurance provision of household insurance in Denmark, 2011: provision rate, operating models and weighted provider share of partnerships 

Market share in total non-life insurance of key bancassurance underwriters in Denmark, 2006-2010 (data) 

7.0 FINLAND 

Gross written premiums for personal motor and household insurance in Finland, 2006-2010 

Gross written premiums for personal motor and household insurance in Finland, 2006-2010 (data) 

Bancassurance provision of personal motor insurance in Finland, 2011: provision rate, operating models and weighted provider share of partnerships 

Bancassurance provision of household insurance in Finland, 2011: provision rate, operating models and weighted provider share of partnerships 

Market share in total motor insurance of key bancassurance underwriters in Finland, 2006-2010 (data) 

Market share in total property insurance of key bancassurance underwriters in Finland, 2006-2010 (data) 

8.0 FRANCE 

Gross written premiums for personal motor and household insurance in France, 2006-2010 

Gross written premiums for personal motor and household insurance in France, 2006-2010 (data) 

Distribution share of banks in total non-life insurance in France, 2006-2010 (data) 

Bancassurance provision of personal motor insurance in France, 2011: provision rate, operating models and weighted provider share of partnerships 

Bancassurance provision of household insurance in France, 2011: provision rate, operating models and weighted provider share of partnerships 

Market share in total non-life insurance of key bancassurance underwriters in France, 2009-2010 (data) 

Market share in total motor insurance of key bancassurance underwriters in France, 2009-2010 (data) 

Market share in household insurance of key bancassurance underwriters in France, 2009-2010 (data) 

9.0 GERMANY 

Gross written premiums for personal motor and household insurance in Germany, 2006-2010 

Gross written premiums for personal motor and household insurance in Germany, 2006-2010 (data) 

Bancassurance provision of personal motor insurance in Germany, 2011: provision rate, operating models and weighted provider share of partnerships 

Bancassurance provision of household insurance in Germany, 2011: provision rate, operating models and weighted provider share of partnerships 

10.0 IRELAND

Gross written premiums for personal motor and household insurance in Ireland, 2006-2010 

Gross written premiums for personal motor and household insurance in Ireland, 2006-2010 (data) 

Bancassurance provision of personal motor insurance in Ireland, 2011: provision rate, operating models and weighted provider share of partnerships 

Bancassurance provision of household insurance in Ireland, 2011: provision rate, operating models and weighted provider share of partnerships 

11.0 ITALY 

Gross written premiums for personal motor and household insurance in Italy, 2006-2010 

Gross written premiums for personal motor and household insurance in Italy, 2006-2010 (data) 

Distribution share of banks in total non-life, motor and property insurance in Italy, 2006-2010 (data) 

Bancassurance provision of personal motor insurance in Italy, 2011: provision rate, operating models and weighted provider share of partnerships 

Bancassurance provision of household insurance in Italy, 2011: provision rate, operating models and weighted provider share of partnerships 

Market share in total motor insurance of key bancassurance underwriters in Italy, 2006-2010 (data) 

Market share in of key bancassurance underwriters in total property insurance in Italy 2006-2010 (data) 

12.0 NETHERLANDS 

Gross written premiums for personal motor and household insurance in the Netherlands, 2006-2010 

Gross written premiums for personal motor and household insurance in the Netherlands, 2006-2010 (data) 

Distribution share of banks in personal non-life, personal motor, household buildings and household contents insurance in the Netherlands, 2008 and 2010 (data) 

Bancassurance provision of personal motor insurance in the Netherlands, 2011: provision rate, operating models and weighted provider share of partnerships 

Bancassurance provision of household insurance in the Netherlands, 2011: provision rate, operating models and weighted provider share of partnerships 

Market share in total motor insurance of key bancassurance underwriters in the Netherlands, 2006-2009 (data) 

Market share in total property insurance of key bancassurance underwriters in the Netherlands, 2006-2009 (data) 

13.0 NORWAY 

Gross written premiums for personal motor and household insurance in Norway, 2006-2010 

Gross written premiums for personal motor and household insurance in Norway, 2006-2010 (data) 

Bancassurance provision of personal motor insurance in Norway, 2011: provision rate, operating models and weighted provider share of partnerships 

Bancassurance provision of household insurance in Norway, 2011: provision rate, operating models and weighted provider share of partnerships 

Market share in total motor insurance of key bancassurance underwriters in Norway, 2006-2010 (data) 

Market share in total property insurance of key bancassurance underwriters in Norway, 2006-2010 (data) 

14.0 POLAND 

Gross written premiums for personal motor and household insurance in Poland, 2006-2010 

Gross written premiums for personal motor and household insurance in Poland, 2006-2010 (data) 

Distribution share of banks in total non-life and accident and property insurance in Poland, 2006-2010 (data) 

Bancassurance provision of personal motor insurance in Poland, 2011: provision rate, operating models and weighted provider share of partnerships 

Bancassurance provision of household insurance in Poland, 2011: provision rate, operating models and weighted provider share of partnerships 

Market share in total non-life insurance of key bancassurance underwriters in Poland, 2006-2010 (data) 

15.0 PORTUGAL 

Gross written premiums for personal motor and household insurance in Portugal, 2006-2010 

Gross written premiums for personal motor and household insurance in Portugal, 2006-2010 (data) 

Distribution share of banks in total non-life insurance in Portugal, 2008-2010 (data) 

Bancassurance provision of personal motor insurance in Portugal, 2011: provision rate, operating models and weighted provider share of partnerships 

Bancassurance provision of household insurance in Portugal, 2011: provision rate, operating models and weighted provider share of partnerships 

Market share in total non-life insurance of key bancassurance underwriters in Portugal, 2006-2009 (data) 

16.0 ROMANIA 

Gross written premiums for personal motor and household insurance in Romania, 2006-2010 

Gross written premiums for personal motor and household insurance in Romania, 2006-2010 (data) 

Bancassurance provision of personal motor insurance in Romania, 2011: provision rate, operating models and weighted provider share of partnerships 

Bancassurance provision of household insurance in Romania, 2011: provision rate, operating models and weighted provider share of partnerships 

Market share in total motor insurance of key bancassurance underwriters in Romania, 2006-2010 (data) 

Market share in total property insurance of key bancassurance underwriters in Romania, 2006-2010 (data) 

17.0 RUSSIA 

Gross written premiums for personal motor and household insurance in Russia, 2006-2010 

Gross written premiums for personal motor and household insurance in Russia, 2006-2010 (data) 

Bancassurance provision of personal motor insurance in Russia, 2011: provision rate, operating models and weighted provider share of partnerships 

Bancassurance provision of household insurance in Russia, 2011: provision rate, operating models and weighted provider share of partnerships 

Market share in total motor liability insurance of key bancassurance underwriters in Russia, 2006-2010 (data) 

Market share in total property insurance of key bancassurance underwriters in Russia, 2006-2010 (data) 

18.0 SPAIN 

Gross written premiums for personal motor and household insurance in Spain, 2006-2010 

Gross written premiums for personal motor and household insurance in Spain, 2006-2010 (data) 

Distribution share of banks in total non-life insurance in Spain, 2006-2009 (data) 

Distribution share of banks in total motor insurance in Spain, 2006-2009 (data) 

Distribution share of banks in household ‘multi-risk’ insurance in Spain, 2006-2009 (data) 

Bancassurance provision of personal motor insurance in Spain, 2011: provision rate, operating models and weighted provider share of partnerships 

Bancassurance provision of household insurance in Spain, 2011: provision rate, operating models and weighted provider share of partnerships 

Market share in total life and non-life insurance of key bancassurance underwriters still active and mentioned / covered by the research in Spain, 2008-2010 (data) 

Market share in total life and non-life insurance of key bancassurance underwriters no longer active and / or not mentioned / covered by the research in Spain, 2008-2010 (data) 

19.0 SWEDEN 

Gross written premiums for personal motor and household insurance in Sweden, 2006-2010 

Gross written premiums for personal motor and household insurance in Sweden, 2006-2010 (data) 

Bancassurance provision of personal motor insurance in Sweden, 2011: provision rate, operating models and weighted provider share of partnerships 

Bancassurance provision of household insurance in Sweden, 2011: provision rate, operating models and weighted provider share of partnerships 

20.0 SWITZERLAND 

Gross written premiums for personal motor and household insurance in Switzerland, 2006-2010 

Gross written premiums for personal motor and household insurance in Switzerland, 2006-2010 (data) 

Bancassurance provision of personal motor insurance in Switzerland, 2011: provision rate, operating models and weighted provider share of partnerships 

Bancassurance provision of household insurance in Switzerland, 2011: provision rate, operating models and weighted provider share of partnerships 

21.0 TURKEY 

Gross written premiums for personal motor and household insurance in Turkey, 2006-2010 

Gross written premiums for personal motor and household insurance in Turkey, 2006-2010 (data) 

Distribution share of banks in total non-life, motor and property insurance in Turkey, 2008-2010 (data) 

Bancassurance provision of personal motor insurance in Turkey, 2011: provision rate, operating models and weighted provider share of partnerships 

Bancassurance provision of household insurance in Turkey, 2011: provision rate, operating models and weighted provider share of partnerships 

Market share in total motor insurance of key bancassurance underwriters in Turkey, 2006-2010 (data) 

Market share in household insurance of key bancassurance underwriters in Turkey, 2006-2010 (data) 

22.0 UNITED KINGDOM 

Gross written premiums for personal motor and household insurance in the UK, 2006-2010 

Gross written premiums for personal motor and household insurance in the UK, 2006-2010 (data) 

Distribution share of banks in personal motor and household insurance in the UK, 2005, 2007 and 2009 (data) 

Bancassurance provision of personal motor insurance in the UK, 2011: provision rate, operating models and weighted provider share of partnerships 

Bancassurance provision of household insurance in the UK, 2011: provision rate, operating models and weighted provider share of partnerships 

Market share in total non-life insurance of key bancassurance underwriters in the UK, 2006-2010 (data) 

 


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