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Channel Metrics: Consumer Distribution Trends in UK Accident and Health Insurance

Price: £495

Table of Contents  | Series Prospectus | Buy Briefing

Channel Metrics: Consumer Distribution Trends in UK Accident and Health Insurance is the most detailed and up-to-date guide to distribution trends in accident and health insurance in the UK available on a published basis. It incorporates results for four insurance policy types – dental insurance, health / hospital cash plans, personal accident insurance and private medical insurance – and these are presented both in an aggregated format and also separately for each policy type. It analyses: how consumers acquire these products - e.g. online, phone, post or in person; from whom they acquire them - e.g. direct from the provider, through brokers or affinity schemes; and how often they acquire them - i.e. how many consumers acquired one or more of them in 2015, either for the first time or by switching provider instead of renewing or carrying on with an existing product. Findings from this survey, which represents trends in 2015, are compared with those from 2007, 2009, 2011 and 2013 to show trends over time. Furthermore, results are provided separately for all insured respondents (i.e. the 'stock'), for new buyers and switchers (i.e. those making a distribution choice in the year in question), and for customers renewing their policy or policies (i.e. showing their distribution choices in the year that they originally acquired one or more of these types of insurance). Finally, respondents acquiring one or more of these products online are segmented by type of device used (i.e. laptop / desktop computer, tablet or mobile phone).

Generic and specific distribution channels covered by this Channel Metrics briefing are as follows:

Direct sales

Insurance aggregators and brokers
of which
Aggregators / insurance advisers or brokers

Not-for-profit affinity groups
of which
Charities / educational institutions / professional or trade associations / sports organisations / trade unions

Financial partners
of which
Banks or building societies / credit card issuers

Non-financial commercial partners
of which
Cashback websites (for health / hospital cash plans and private medical insurance only) / catalogue or other retailers / dentists (for dental insurance only) / electricity, gas or water companies (for personal accident insurance only) / football or other sports clubs / loyalty schemes / magazines, newspapers or other media / supermarkets


Channel Metrics: Consumer Distribution Trends in UK Accident and Health Insurance is based on the results of an online survey of 1,010 consumers undertaken during December 2015.

For further information about this briefing, please access the table of contents and series prospectus by clicking on the links at the top of this page, or e-mail .

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