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Channel Metrics: Consumer Distribution Trends in UK Pet Insurance

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Table of Contents  | Series Prospectus | Buy Briefing

Channel Metrics: Consumer Distribution Trends in UK Pet Insurance is the most detailed and up-to-date guide to distribution trends in pet insurance in the UK available on a published basis. It analyses: how consumers acquire this product - e.g. online, phone, post or in person; from whom they acquire it - e.g. direct from the provider, through brokers or affinity schemes; and how often they acquire it - i.e. how many consumers acquired it in 2015, either for the first time or by switching provider instead of renewing or carrying on with an existing product. Findings from this survey, which represents trends in 2015, are compared with those from 2007, 2009, 2011 and 2013 to show trends over time. Furthermore, results are provided separately for all insured respondents (i.e. the 'stock'), for new buyers and switchers (i.e. those making a distribution choice in the year in question), and for customers renewing their policy (i.e. showing their distribution choices in the year that they originally acquired this type of insurance). Finally, respondents acquiring this product online are segmented by type of device used (i.e. laptop / desktop computer, tablet or mobile phone).

Generic and specific distribution channels covered by this Channel Metrics briefing are as follows:

Direct sales (i.e. direct from insurance underwriter)

Insurance aggregators and brokers
of which
Aggregators / insurance brokers

Not-for-profit affinity groups
of which
Charities / educational institutions / pet owners' clubs or other lifestyle associations / professional or trade associations / trade unions

Financial partners
of which
Banks or building societies / credit card issuers

Non-financial commercial partners
of which
Automotive associations / cashback websites / catalogue or other retailers / football or other sports clubs / loyalty schemes / magazines, newspapers or other media / supermarkets / vets


Channel Metrics: Consumer Distribution Trends in UK Pet Insurance is based on the results of an online survey of 1,010 consumers undertaken during December 2015.

For further information about this briefing, please access the table of contents and series prospectus by clicking on the links at the top of this page, or e-mail .

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