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Bancassurance in Brazil: Life, Non-Life and Creditor Insurance

Bancassurance in Brazil: Life, Non-Life and Creditor Insurance is a study and related PartnerBASE™ dataset examining the provision of life, non-life and creditor insurance by banks and other lending institutions in Brazil.

Drawing on the results of a survey of 100 banking entities in Brazil, the study verifies the percentage of organisations investigated that distribute each of the following 13 types of insurance: accident insurance, creditor insurance related to consumer finance, creditor insurance related to credit cards, creditor insurance related to mortgages, critical illness insurance, health / hospital cash plans, household insurance, income protection insurance, investment-related life insurance, medical expenses insurance, personal motor insurance, retirement savings, and risk life insurance.

For those banking entities that are active in one or more of these fields, the reports ascertain the operating models that they use to source the type of insurance in question (e.g. external, joint venture or captive underwriters) and the identity of the specific providers used. This information is then displayed in terms of the weighted share of partnerships of these providers, which takes into account the number of retail customers of the partner banking entities, thus highlighting those insurance companies that hold the distribution relationships that offer the most potential.

You may be able to use this report, plus the PartnerBASE™ dataset and market data annexes that accompany it, in one or more of the following ways:

  • gain access to a source of information that provides a comprehensive overview of the provision of personal insurance products by all significant banking entities in Brazil;

  • identify partnership opportunities for the same personal insurance products that may arise either because a banking institution is not currently active or because there is scope for replacing an existing initiative;

  • understand which underwriters and other product providers have been successful in establishing distribution relationships with the most important banking entities in Brazil;

  • assess how the evolving regulatory environment may open up or block opportunities for your organisation to sell through the bank distribution channel;

  • appreciate the magnitude of the opportunity to sell personal insurance products through banks and other lending institutions in Brazil.


Overall, in a market in which bancassurance claims a distribution share of about 80% in life insurance and 15% in non-life insurance, across the 100 banks and other lending institutions researched in Brazil, Finaccord’s research identified 249 bancassurance distribution initiatives for the various types of insurance investigated.

For further information about this research, please access the table of contents and series prospectus by clicking on the corresponding links to the left-hand side of this page, or e-mail info@finaccord.com.

$1,395.00 USD
+7.5% GST for Singapore-based customers

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Finaccord is also able to undertake bespoke research and consulting assignments about this and other subjects. For further information about the types of consulting that Finaccord is able to carry out, please visit our Consulting page.