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Bancassurance in Malaysia: Life, Non-Life and Creditor Insurance

Bancassurance in Malaysia: Life, Non-Life and Creditor Insurance is a study and related PartnerBASE™ dataset examining the provision of life, non-life and creditor insurance by banks and other lending institutions in Malaysia.

Drawing on the results of a survey of 50 banking entities in Malaysia, the study verifies the percentage of organisations investigated that distribute each of the following 13 types of insurance: accident insurance, creditor insurance related to consumer finance, creditor insurance related to credit cards, creditor insurance related to mortgages, critical illness insurance, health / hospital cash plans, household insurance, income protection insurance, investment-related life insurance, medical expenses insurance, personal motor insurance, retirement savings, and risk life insurance.

For those banking entities that are active in one or more of these fields, the reports ascertain the operating models that they use to source the type of insurance in question (e.g. external, joint venture or captive underwriters) and the identity of the specific providers used. This information is then displayed in terms of the weighted share of partnerships of these providers, which takes into account the number of retail customers of the partner banking entities, thus highlighting those insurance companies that hold the distribution relationships that offer the most potential.

You may be able to use this report, plus the PartnerBASE™ dataset and market data annexes that accompany it, in one or more of the following ways:

  • gain access to a source of information that provides a comprehensive overview of the provision of personal insurance products by all significant banking entities in Malaysia;

  • identify partnership opportunities for the same personal insurance products that may arise either because a banking institution is not currently active or because there is scope for replacing an existing initiative;

  • understand which underwriters and other product providers have been successful in establishing distribution relationships with the most important banking entities in Malaysia;

  • assess the background to the most significant bancassurance deals, differentiating between those that originate from long-term or strategic objectives and those that are more transient;

  • appreciate the magnitude of the opportunity to sell personal insurance products through banks and other lending institutions in Malaysia.


Overall, in a market in which banks hold a steadily advancing position in the life insurance sector, a significant share of non-life insurance and an importance presence in the market for Shariah-compliant takaful products, across the 50 banks and other lending institutions researched in Malaysia, Finaccord’s research identified over 250 bancassurance distribution initiatives for the various types of insurance investigated.

For further information about this research, please access the table of contents and series prospectus by clicking on the corresponding links to the left-hand side of this page, or e-mail info@finaccord.com.

$1,395.00 USD
+7.5% GST for Singapore-based customers

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Finaccord is also able to undertake bespoke research and consulting assignments about this and other subjects. For further information about the types of consulting that Finaccord is able to carry out, please visit our Consulting page.