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Consumer Automotive Financial Services in Romania

Consumer Automotive Financial Services in Romania investigates the market for automotive financial services linked to sales of new and used passenger cars to individual buyers in Romania. In addition to analysing the market for finance and leasing services, the study also covers creditor insurance, motor insurance, road assistance, extended warranties, prepaid service contracts and GAP insurance.

Using survey results for average take-up rates for finance and leasing propositions at the point of sale, data for the size and growth of the automotive finance and leasing market for consumers in Romania is provided in terms of gross advances and assets leased for 2011 to 2015 with splits between finance for new and used cars and between finance organised through dealerships at the point of sale and directly with banks or other lending institutions.

Moreover, also by means of data for average take-up rates, the markets for motor insurance, road assistance, extended warranties, prepaid service contracts and creditor insurance are sized in terms of gross written premiums and other revenues sold through the automotive trade (i.e. via dealers and manufacturers) in 2015. These markets, estimated to be worth RON 433.6 million (about EUR 97.5 million) in total in 2015, are broken down between new and used cars, and between new contracts sold during 2015 and in-force business sold in previous years but still being renewed in 2015.

The report draws on a survey of 50 leading car dealerships as well as an analysis of the approach to consumer automotive financial services of 32 car manufacturer brands in Romania. The PartnerBASE™ dataset that accompanies the report details each of the marketing initiatives for consumer automotive financial services traced by Finaccord for both dealers and manufacturers; a market data annexe is also available in a convenient spreadsheet format so that there is no need to re-enter key data points from the report.

In addition to captive finance companies owned by manufacturer brands, organisations covered by the report include A24 Assistance, Allianz Ţiriac, BRD, Europ Assistance, Groupama, Idea Leasing, IMPULS-Leasing, Millennium Assistance, Omniasig and UniCredit. Together, the report and database will provide you with the definitive guide to current and future opportunities in consumer automotive financial services in Romania.

For further information about this research, please access the table of contents and series prospectus by clicking on the corresponding links above, or e-mail info@finaccord.com. 

$895.00 USD
+7.5% GST for Singapore-based customers

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Finaccord is also able to undertake bespoke research and consulting assignments about this and other subjects. For further information about the types of consulting that Finaccord is able to carry out, please visit our Consulting page.