Insurance and Assistance linked to Payment Cards and Bank Accounts in Turkey investigates the market for insurance and assistance policies linked to banking products in this country. Drawing on the results of an investigation covering 235 individual payment card and bank account products offered by 26 banking institutions and specialised card providers in Turkey, the report analyses the provision of the following broad categories and types of insurance and assistance policy:
accident / health cover: accidental death insurance, health / hospital cash plans, health assistance, personal accident insurance;
creditor cover: creditor insurance – life / permanent disability, creditor insurance – temporary incapacity / unemployment;
personal / identity protection cover: ATM cash theft insurance, card protection insurance, handbag / wallet insurance, identity protection assistance, identity protection insurance;
shopping cover: extended warranty, price protection insurance, purchase protection insurance;
travel cover: travel accident insurance, travel assistance, travel health insurance, travel inconvenience insurance, travel insurance - comprehensive;
other cover: car hire insurance, computing assistance, home assistance, legal assistance, legal expenses insurance, missed event insurance, mobile gadget insurance, mobile phone insurance, personal liability insurance, road assistance, miscellaneous other insurance and assistance;
quantification of the market size and segmentation for insurance and assistance linked to payment cards and bank accounts: approximately how much is the market worth in Turkey, how does it break down by broad category, how much is funded by the banking institutions themselves and how much is paid for separately by customers?
analysis of the operating models used by banking organisations for insurance and assistance linked to payment cards and bank accounts: to what extent do they use external underwriters as opposed to captive or joint venture providers?
calculation of provider share of partnerships based on number of relationships: which providers of insurance and assistance services have been successful in establishing relationships for each broad category of cover with banking institutions and other card issuers or distributors?
availability of an accompanying PartnerBASE™ dataset that details the availability or otherwise of each individual insurance or assistance enhancement to the 235 payment card and bank account products analysed in Turkey.
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Finaccord is a market research, publishing and consulting company specialising in insurance and other financial services. Finaccord is part of Aon Global Operations SE Singapore Branch.