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Road Assistance in Major Global Markets

Road Assistance in Major Global Markets is about the market for this type of assistance – sometimes referred to as breakdown recovery insurance – acquired by individual consumers in Australia, Brazil, Canada, China, India, Japan, Mexico, South Africa, South Korea and the US.

With revenues valued at almost USD 10 billion from close to 800 million contracts in force across the ten countries in 2014, this type of cover is distributed in several different ways, including via direct sales by automotive clubs and other providers, motor (auto) insurance policies, automotive manufacturer factory warranties, and extended warranties and prepaid service contracts.

The research is based on a primary survey of just under 900 actual and potential distributors of road assistance in these categories. For each of these organisations, it establishes whether they offer road assistance in any format or not and, if they do, the partner assistance firms with which they work if they do not report managing the service themselves.

You may be able to use this report plus the accompanying PartnerBASE™ dataset and market data annexe in one or more of the following ways:

  • to compare the size, segmentation and future prospects of the market for road assistance for individual consumers across ten major global markets;

  • to appreciate the competitive structure of these markets and the number of challenger assistance firms that are seeking to dislodge the market leaders;

  • to gain access to a single comprehensive source of information detailing partnerships between providers and distributors of road assistance;

  • to understand the presence and impact in each country of international assistance firms such as Allianz Global Assistance, AXA Assistance and MAPFRE Asistencia, traditional automotive clubs such as those belonging to AAA and CAA, plus the relative positions of other competitors focused on this area including Cross Country Group and Innovation Group.


Key findings from the executive summary of the overview report include:
  • almost 90% of the value of the market for road assistance acquired by consumers in the ten countries combined is attributable to direct sales and to packaging or cross-selling with motor insurance policies;

  • the US is comfortably the largest market for road assistance among the ten analysed, followed at some distance by Japan, China, Australia and Canada, and with South Africa the smallest of those reviewed;

  • across the ten countries, Allianz Global Assistance holds the most distribution partnerships for road assistance among the key distributor categories analysed, followed by Cross Country Group and assistance subsidiaries of MAPFRE;

  • however, among actual and potential distributors of road assistance, there is considerable variation in the operating models employed by country with use of single, external partners most widespread in Australia and Mexico, but schemes managed on a purely internal basis most prevalent in South Korea and Japan.


For further information about this research, please access the table of contents and series prospectus by clicking on the corresponding links to the left-hand side of this page, or e-mail info@finaccord.com.

$4,195.00 USD
+7.5% GST for Singapore-based customers

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Finaccord is also able to undertake bespoke research and consulting assignments about this and other subjects. For further information about the types of consulting that Finaccord is able to carry out, please visit our Consulting page.