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Digital Insurance Metrics: Consumer Approaches to Emerging Distribution and Servicing Models in Brazil

Finaccord's Digital Insurance Metrics report about Brazil offers detailed insights into the behaviour of Brazilian consumers concerning emerging digital distribution and servicing models for insurance. As well as providing perspectives around the extent to which they acquire insurance digitally as at 2019 – which includes not only online purchase but also take-up rates for different types of telematics-based vehicle insurance) – the research additionally investigates other related factors that will shape the environment for digital insurance in future.

These include the ‘digital infrastructures’ that consumers in Brazil have established in their lives already such as the following:
 
  • the extent to which they already have ‘virtual assistants’ (e.g. Amazon’s Alexa) and / or intelligent sensors in their homes at present or are interested in doing so in future;
  • their ownership and utilisation rates for wearable devices (given the potential for tying these in to innovative health and life insurance propositions);
  • the regularity with which they play online games (given the potential for increasing engagement by ‘gamifying’ aspects of insurance ownership).

They also comprise forward-looking data points that could shape how personal lines insurance in Brazil may evolve digitally in future such as:
 
  • the rates of awareness of and interest in acquiring insurance in alternative formats made possible by insurtech such as all-in-one policies and apps, P2P / social insurance and health / life insurance that rewards healthy lifestyles;
  • the degree to which Brazilian consumers would be open to acquiring insurance recommended by or branded in the names of Amazon, Apple, Facebook, Google, Microsoft and Samsung;
  • the extent to which consumers are willing to submit and manage personal insurance claims entirely via digital means.

Where relevant and valuable, results are segmented by gender, age group, annual household income and other socio-demographic elements to illustrate behavioural differences between particular clusters. Hence, the knowledge afforded by the study provides parties that have an interest in the future of personal insurance distribution and servicing in Brazil with unprecedented and unique insights into not only the behaviour of Italian consumers as it currently stands but also how it is likely to alter in future.


For further information about this research, please access the table of contents and series prospectus by clicking on the corresponding links to the left-hand side of this page, or e-mail info@finaccord.com.

$1,395.00 USD
+7.5% GST for Singapore-based customers

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Finaccord is also able to undertake bespoke research and consulting assignments about this and other subjects. For further information about the types of consulting that Finaccord is able to carry out, please visit our Consulting page.