to understand the current size and future potential of the market for extended warranties for new and used cars on a Europe-wide basis;
to appreciate the extent to which dealerships favour promoting manufacturer-branded extended warranties as opposed to contracts sourced from non-tied warranty providers;
to benchmark the degree of competitive intensity recorded by the research for distributing extended warranties through the point of sale;
to evaluate the potential for establishing partnerships with automotive brands or their local importers for branded or endorsed extended warranty propositions;
to track the involvement in this field of leading national and international competitors including Allianz, Assurant, AutoProtect, AXA, BNP Paribas Cardif, Car Care Plan (AmTrust), CarGarantie, Covéa, Europ Assistance, If, Opteven, QBE, Real Garant, Svensk Bilgaranti and WAGAS.
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