Finaccord’s report titled Travel Metrics: Consumer Approaches to Travel Insurance and Assistance in China offers detailed and unique insights into the behaviour of Chinese consumers in the context of travel insurance and assistance. Based on a survey of close to 2,000 consumers in China carried out in the second and third quarters of 2017, the research quantifies the proportion of Chinese consumers who undertake insurable travel and the proportion that acquire travel insurance, segmented by age and annual household income. It also investigates and quantifies the following important metrics:
the general types of policy that consumers acquire (i.e. annual policies, single-trip policies or packaged policies such as those bundled with a travel ticket or payment card);
the specific types of policy that consumers acquire (differentiating between standard cover and non-standard products such as policies designed especially for business travellers, gap-year or student travellers, travellers with pre-existing medical conditions etc.);
consumer perceptions with regards to the risks covered and assistance services provided by their policy;
the distribution channels and interfaces that consumers use to take out travel insurance and, for those buying online, the type of device used (i.e. a laptop or desktop computer, a tablet or a mobile phone);
and the prompts that cause consumers to take out travel cover (e.g. prompts embedded in online booking systems, e-mail adverts, web chat etc.).
to understand the extent to which Chinese travellers acquire travel insurance and the types of policy that they are most likely to buy;
to identify the most important demographic segments for travel insurance;
to evaluate the opportunities for distributing travel insurance through channels other than the travel trade such as airlines, automotive associations, banks, insurance aggregators, supermarkets and direct purchase from insurers;
to assess the apparent consumer awareness and utilisation of major providers of travel insurance in China;
to understand claims experience for travel insurance in China, how this varies by type of policy and customer, and what this might mean for the general profitability of this sector.
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Finaccord is a market research, publishing and consulting company specialising in insurance and other financial services. Finaccord is part of Aon Global Operations, Singapore Branch.