In addition, the analysis identifies not only the providers of personal motor and household insurance with the most partnerships (overall, and within each category) but also computes 'weighted provider shares of partnerships’. These highlight the providers that are likely to hold the most valuable relationships given both the size of their partners’ customer base and the importance of the categories to which their partners belong as a distribution channel for the two products.
In this report, personal motor insurance is defined as policies sold to consumers owning standard cars. As such, it excludes motor insurance for business customers and niche vehicle-related insurance such as GAP and tyre insurance. Moreover, it also excludes insurance for caravans, mopeds, motor cycles and vans. However, it does include telematics-enabled and drive-away / temporary car insurance.
Meanwhile, household insurance is defined as policies sold to consumers for risks associated with their main residence protecting buildings and / or contents. As such, it excludes cover for buy-to-let properties owned by landlords. However, contents insurance specifically for students or other tenants remains in scope for this study, most notably in the sections about housing associations and universities.
For further information about this research, please access the table of contents and report prospectus by clicking on the corresponding links to the left-hand side of this page, or e-mail [email protected]
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comparing affinity insurance distribution in the UK and US.