Mobile Phone Metrics: Consumer Approaches to Insurance and Extended Warranties for Mobile Phones in China 2022

This report investigates consumers’ attitudes and behaviour in relation to insurance and extended warranties for mobile phones. It includes trends over time based on similar consumer research from 2014 and 2017, and is accompanied by an Excel data file.

Why is this report needed?

• Key trends relating to insurance and extended warranties for mobile phones have changed since Finaccord’s last survey on this topic in 2017 – in particular, take-up rates for cover have increased in all the countries in scope. This report provides an updated, detailed analysis of this topic to help insurers understand consumer behaviour and identify future opportunities.

• We surveyed over 13,000 people for this series. In Australia, Canada, France, Germany, Italy, Spain and the UK at least 1,000 people were surveyed. In Brazil over 1,500 were surveyed and in the US and China around 2,000 were surveyed.

• The underlying market for mobile phones
• Take-up rates for mobile phone insurance and extended warranties
• The distribution channels and purchase interfaces used to acquire stand-alone cover
• The perceived risks covered, claims frequency and reasons for making a claim

Consumers in country Z are less likely than before to buy their cover through a mobile network operator, and competition from other channels is rising

 

For further information about this research, please access the table of contents and series prospectus using the links on this page.