Prepaid Service Contracts for New and Used Cars in Europe amalgamates comprehensive and in-depth research covering 20 countries in Europe, namely: Austria, Belgium, Czech Republic, Denmark, France, Germany, Hungary, Ireland, Italy, Norway, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Switzerland, Turkey and the UK.
Based on a survey of 1,230 dealers in these countries and an investigation typically covering between 30 and 50 automotive brands in each territory, the study delivers unique insights into the market for prepaid service contracts for new and used passenger cars bought by consumers. Moreover, the research also generates data describing the value of the market for such contracts in each country in 2018 plus its growth since 2014.
In addition to this market data, the survey results are also used to measure the extent to which automotive dealers and manufacturer brands actually organise and intermediate prepaid service contracts in each country, to calculate average customer take-up rates for prepaid service contracts at the point of sale, and to understand relationships between manufacturers or importers and external providers for branded or endorsed programs.
You may be able to use this report plus the PartnerBASE™ and market data file that accompany it in one or more of the following ways:
to understand the current size and future potential of the market for prepaid service contracts for new and used cars on a Europe-wide basis;
to appreciate the extent to which dealerships favour promoting manufacturer-branded prepaid service contracts as opposed to contracts sourced from non-tied providers;
to benchmark the degree of competitive intensity recorded by the research for distributing prepaid service contracts through the point of sale;
to evaluate the potential for establishing partnerships with manufacturer brands or their local importers for branded or endorsed prepaid service contract programs;
to track the involvement in this field of leading national and international competitors including external providers such as BNP Paribas Cardif (via Icare), Car Care Plan, EMaC, MAPFRE Abraxas and Opteven, as well as all significant automotive manufacturer groups.
For further information about this research, please access the table of contents and prospectus by clicking on the corresponding links to the left-hand side of this page, or e-mail [email protected]