to appreciate the overall penetration rate for road assistance across passenger cars driven by individual consumers in China and the contribution made to this of direct sales by automotive clubs and assistance firms, cover embedded in motor insurance, cover embedded in car manufacturer factory warranties, cover embedded in annual servicing / extended warranties / prepaid maintenance contracts, and cover packaged with payment cards and bank accounts;
to gain access to a single comprehensive source of information detailing partnerships between providers and distributors of prepaid roadside assistance in China, and the extent to which these are drivers of the market share of revenues of the leading competitors;
to understand the competitive position of established national assistance brands (e.g. CAA), local / regional automotive clubs, international assistance providers and challenger assistance firms, plus the potential for new distribution models, such as on-demand road assistance apps, to disrupt the market.
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